Use of Digital Marketing in a Specific Communications Strategy

Structurer of
Use Of Digital Marketing In A Specific
Communications Strategy
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Contents-As2
1. Introduction
2. Review the digital marketing examples .
3. Explain using literature how they contribute to the communications strategy for the respective organisations, as part
of the promotional aspect of the marketing mix.
a. Example 1
b. Example 2
c. Promotional and marketing mix
4. Effectiveness and rank the examples in order of effectiveness, utilising the social media measures
5. Conclusions
6. References

INTRODUCTION AND DM
• The Presentation covers how digital marketing can be used in different communication strategy which also
includes the promotional aspect of Marketing mix.
• Digital Marketing is a medium of delivering advertisement through using different digital channels which helps in
reaching to large number of customers.
• It is a process of endorsing goods and services to customers in order to attract maximum people towards the brand.
Digital Marketing includes digital platforms, digital data, digital devices, digital media and digital technology.

WHAT IS DIGITAL MARKETING
STRATEGY?
• Digital Marketing Strategy is a plan which is designed to achieve the goals and
objectives of Firm by using online tactics.
• The Strategy is formulated in order to generate high revenue and improve the
relationship with customers. Through digital marketing strategy company
summarises their online channels and digital marketing tactics and also they provide
information regarding the investment in the tactics and channels.
• The few digital marketing strategy are Email marketing, SEO, Video Search
Optimisation, Pay per click, content marketing and Social media marketing.