Digital Marketing Communications Campaign Portfolio and Reflective Summary

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Digital marketing communications
campaign Portfolio and Reflective
Summary
Submitted by:
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Table of Contents
Introduction ...............................................................................................................................3
MAIN BODY ....................................................................................................................3
AIDA Model .............................................................................................................................3
Campaign objectives .................................................................................................................3
Measurement of success.............................................................................................................4
Campaign plan............................................................................................................................4
Communication 1: Facebook..................................................................................................5
Communication 2: Instagram.................................................................................................5
Communication 3: Twitter ....................................................................................................6
Communication 4: YouTube .................................................................................................6
Communication 5: Website ..................................................................................................6
Reflection on Campaign ...........................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8
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Introduction
The marketing management is an important perspective that is related to
various approaches making business entity increase sales for an organization. The
concept helps in increasing profit and revenue generating capacity of an
organization. Also, organization through marketing is able to enhance various kinds
of operations which makes new product impact within market and helps in staying
ahead of it competitors. Scope of marketing is wider which makes product to be
circulated effectively. The selected organization for report is Marks and Spencer
which is an retail sector organization that is considered established in the year 1884.
This project will include focus on development of a marketing campaign in order to
communicate with key customers. This project will cover reflection on campaign in
order to develop precise learning and development.
MAIN BODY
AIDA Model
The AIDA model means that model which is based over hierarchy over effects
and models that makes consumer gets attracted towards organization and its
products(Kotler, 2017). The model deals with elements that makes decisions takes in
effective way. The model is effective over sequential aspects that makes stages
developed. The stages of the model which are attention, interest, desire and action.
These stages helps in making new product introduced within market making
customer base develop on large scale.
Campaign objectives
It is important for Marks and Spencer organization to develop its focus upon
objectives that makes successful campaign(Czinkota, and Shams, 2021). It is an
important objective which is related to campaign will be formulated over goals and
objectives in effective way. The objective of marketing campaign of Marks and
Spencer that has been discussed as follows:
 To increase its sales by the end of years 2023 and uplift profit by 30%
 To target customers form various countries and build physical store.
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