Marketing Communications Campaign for Perfumes in Marks and Spencer

Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
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Table of Contents
Introduction ...............................................................................................................................3
Campaign objectives .................................................................................................................3
Measurement of success.............................................................................................................3
Campaign plan ...........................................................................................................................4
Communication 1: Facebook .....................................................................................................4
Communication 2: Instagram.....................................................................................................4
Communication 3: Twitter ........................................................................................................5
Communication 4: YouTube .....................................................................................................5
Communication 5: Website ......................................................................................................5
Reflection on Campaign ............................................................................................................5
................................................................................................................................................8
Conclusion..................................................................................................................................8
References .................................................................................................................................8

Introduction
Marketing is in business is describes as making public aware about the products and
services of the organization in order to sell them ans earn profit for the company. The concept
of contemporary marketing is very huge and changes rapidly in the marketplace. With that
there are many issues the marketing as the increasing number of the marketing options and
the growing competition among the businesses makes the real world more challenging and
results in the rapid change in terms of the innovation and marketing strategies in the
businesses. The major contemporary issues in the marketing includes the targeting marketing,
identifying customer needs , integrated marketing and to generate profitability(Argenti,
2018) . The report is being made in the context of Marks and Spencer to establish marketing
communications campaign to promote product that is perfumes. The aim of this report is to
highlight importance of the digital communication channels and implication of the
promotional mix with the AIDA model.
Campaign objectives
The basic aim of the campaign is to establish effective communication with the public in
order to sell perfumes in the Marks and Spencers . An effective communication and
understanding the needs and the wants of the public is very much important for the
development of the business. Tn terms of bring success in the business there is a need to
evaluate the current demands of the public( Hsu, Tsai and Chiang, 2009) . The objectives
includes building a great communication to maintain the effective marketing strategy in the
company in order to achieve the objectives of the company. The objectives includes the
implementation of different marketing and promotional strategies to increase the sell of
perfumes.
Measurement of success
In order to achieve the success according to the set goals in the Marks and Spencers to
promote the perfumes and there is a need to establish effective communication among the
business and the potential customers. And to build better communication there is need to
measure the success of the business. To measure the business working there model that
measures the success that is AIDA model, it is used to trace the journey of the customer by
four action stages (Law, 2019) . Its a buying funnel where customers go through each stage