This report discusses the digital marketing communication campaign portfolio and reflective summary for Enterprise Cars, a UK-based car rental club. It includes the AIDA model, campaign objectives, measurement of success, campaign plan, and reflections on the campaign. The report also evaluates the importance of digital marketing tools and techniques.

Report on digital marketing campaign for Enterprise Cars in the UK, including AIDA model, objectives, success measurement, plan, reflections, and tool evaluation.

Digital Marketing Communications Campaign Portfolio and Reflective Summary

This report is about the marketing campaign of Enterprise Rent A Car for their service of providing cars on rent for short time span. It includes the objectives, measurement of success, campaign plan, and communication strategies used on Facebook, Instagram, Twitter, YouTube, and website. The report also reflects on the importance and various tools of digital marketing.

This report discusses the importance of digital marketing tools and strategies for Enterprise Rent A Car. It includes a campaign plan and reflection on the effectiveness of different communication channels such as Facebook, Instagram, Twitter, YouTube, and website. The report also highlights the measurement of success and the importance of digital marketing in today's business environment.

This report discusses the digital marketing campaign conducted by Enterprise Rent-A-Car using social media platforms such as Facebook, Instagram, Twitter, YouTube, and their website. The AIDA model is used to analyze customer buying patterns, and the success of the campaign is measured using profitability, customer base, and benchmarking. The report also reflects on the effectiveness of digital tools in increasing customer engagement and the use of pop-up notifications by large organizations such as Marks & Spencer and Tesco.

Marketing

This report discusses the practical skills portfolio which demonstrate the small integrated digital marketing communication campaign in order to promote the product and service of Enterprise Cars. It covers analysis about the understanding of promotional mix and also with the availability of digital communication channels which include social media. The report also covers discussion about the digital communication along with examples with deeper understanding of digital marketing tools with support of Enterprise Cars.

Contemporary Issues in Marketing: Enterprise Cars Case Study

This report discusses practical skills portfolio demonstrating small integrated digital marketing communication campaign to promote product and service of Enterprise Rent-A-Car. It covers analysis of promotional mix and digital communication channels including social media. AIDA model, campaign objectives, measurement of success, campaign plan, and communication channels are discussed. The report concludes that marketing is important for any business to run successfully.

Contemporary Issues in Marketing: Enterprise Rent-A-Car Case Study

This report is based on an organization named Enterprise Rent-A-Car who is involved in making it's vehicles available to customers on rent. This report includes AIDA model, objectives of campaign, success measurement, plan for campaign along with social media platforms which can be used to make campaign successful.

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Contemporary Issues in Marketing: Enterprise Cars Case Studylg...

Contemporary Issues in Marketing: Enterprise Rent-A-Car Case Studylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Contemporary Issues in Marketing: Enterprise Cars Case Study

Contemporary Issues in Marketing: Enterprise Rent-A-Car Case Study

Digital Marketing Communications Campaign Portfolio and Reflective Summary