This report discusses the digital marketing campaign conducted by Enterprise Rent-A-Car using social media platforms such as Facebook, Instagram, Twitter, YouTube, and their website. The AIDA model is used to analyze customer buying patterns, and the success of the campaign is measured using profitability, customer base, and benchmarking. The report also reflects on the effectiveness of digital tools in increasing customer engagement and the use of pop-up notifications by large organizations such as Marks & Spencer and Tesco.