This report discusses the use of digital marketing tools and their application in Enterprise car's marketing campaign. It includes the AIDA model, campaign objectives, measurement of success, campaign plan, and communication strategies on Facebook, Instagram, Twitter, YouTube, and the website. The report also reflects on the challenges faced and the leadership and management skills used.

Report on Enterprise car's digital marketing campaign, covering AIDA model, objectives, success measurement, social media and website strategies, leadership, and challenges.

Digital Marketing Communications Campaign Portfolio and Reflective Summary

This portfolio covers the importance of digital marketing, AIDA model, campaign objectives, measurement of success, and campaign plan. It also includes insights into the reflection on the campaign. The case study is based on Enterprise cars.

Leadership Management

Professional Development

Data Science and Big Data

Digital Marketing Portfolio and Reflective Summary

This portfolio covers the demonstration of the information of digital marketing tools and the application as well importance of the same. It includes AIDA model, campaign objectives, measurement of success, campaign plan, and communication strategies.

Marketing

This report discusses the use of digital marketing communication tools and techniques to promote Enterprise cars. It includes the AIDA model, campaign objectives, measurement of success, campaign plan, and communication strategies on Facebook, Instagram, Twitter, YouTube, and the website. The report concludes that effective marketing communication is crucial for business success and recommends the adoption of various communication strategies to attract customers.

This report discusses the implementation of the AIDA model on an organization's marketing campaign objectives and how to achieve them. It also covers the use of various social media channels for marketing purposes. The report includes a campaign plan for Facebook, Instagram, Twitter, YouTube, and the organization's website. The report also discusses the importance of setting smart campaign objectives, measuring success through KPIs, and the benefits of Facebook and Instagram advertising.

BMP4004 Contemporary Issues in Marketing Assessment 2

This report discusses the contemporary issues in digital marketing with the help of AIDA model. It includes the campaign objectives and plan using digital media tools along with STP method for measurement of success of marketing campaign. The report also highlights the importance and application of digital media tools in marketing. The case study is based on Enterprise Rent-A-Car.

Swiss German University

Digital Media and Video Games

This report covers a reflective essay related with the importance and application of digital marketing tools which are used in contemporary marketing. It discusses the AIDA model, campaign objectives, measurement of success, campaign plan, and communication channels used by Enterprise cars.

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

BMP4004 Contemporary Issues in Marketing Assessment 2lg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Contemporary Issues in Marketing: Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

BMP4004 Contemporary Issues in Marketing Assessment 2

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Contemporary Issues in Marketing: Digital Marketing Communications Campaign Portfolio and Reflective Summary