This report discusses the contemporary issues in digital marketing with the help of AIDA model. It includes the campaign objectives and plan using digital media tools along with STP method for measurement of success of marketing campaign. The report also highlights the importance and application of digital media tools in marketing. The case study is based on Enterprise Rent-A-Car.

This document contains a portfolio and summary of a digital marketing communications campaign. It includes a reflection on the campaign's effectiveness.

Digital Marketing Communications Campaign Portfolio: A Reflective

Digital Marketing Communications Campaign Portfolio and Reflective Summary

BS Management Accounting

This report discusses the digital marketing campaign of Business Rentals, a car and van hire fleet in the UK, with a focus on communication through various platforms. It includes the AIDA model, campaign objectives, measurement of success, campaign plan, and reflections on the campaign.

University of Saint Louis

This report focuses on Enterprise Cars' digital marketing campaign plan, including objectives, measurement of success, and communication strategies on Facebook, Instagram, Twitter, YouTube, and their website. The report also includes a reflective summary on the benefits of digital marketing and the skills required for an efficient marketing campaign.

Professional Development

Marketing

This report discusses the digital marketing campaign for Aston Martin Vantage using social media platforms like Facebook, Instagram, Twitter, and YouTube. It covers the AIDA model, campaign objectives, and measurement of success. The report also includes a campaign plan for each communication platform and a reflection on the campaign. The subject is Contemporary Issues in Marketing and the course code is BMP4004 for BSc (Hons) Business Management.

Digital Marketing Communications Campaign Portfolio and Reflective Summary for Aston Martin Vantage

This report is about a digital marketing campaign conducted by Enterprise Rent-A-Car using social media platforms. It includes the AIDA model, campaign objectives, measurement of success, campaign plan, and reflections on the campaign. The report aims to understand the thinking pattern of customers and how to create a positive image in their minds. The campaign objectives are to increase sales, create brand value, and introduce new services. The success of the campaign is measured by benchmarking and social media insights. The campaign plan includes using Facebook, Instagram, Twitter, YouTube, and the company website. Reflections on the campaign suggest that social media marketing is an effective tool for promoting products and services.

This report outlines the digital marketing campaign plan for Enterprise Cars, including the AIDA model, objectives, measurement of success, and communication strategies for Facebook, Instagram, Twitter, YouTube, and the company website. The report also includes a reflective summary on the effectiveness of social media marketing and the importance of utilizing digital technology in marketing campaigns.

Data Science and Big Data

Calculus and Analysis

Digital Marketing Communications Campaign Portfolio and Reflective Summary for Enterprise Cars

This report discusses the use of digital marketing tools and their application in Enterprise car's marketing campaign. It includes the AIDA model, campaign objectives, measurement of success, campaign plan, and communication strategies on Facebook, Instagram, Twitter, YouTube, and the website. The report also reflects on the challenges faced and the leadership and management skills used.

Digital Marketing Communications Campaign Portfolio and Reflective Summary

About This Document

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summary for Aston Martin Vantagelg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summary for Enterprise Carslg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary for Aston Martin Vantage

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary for Enterprise Cars

Digital Marketing Communications Campaign Portfolio and Reflective Summary