Practica Digital Marketing

Digital Marketing

Table of Contents
Introduction .........................................................................................................................................3
Part 1.....................................................................................................................................................3
Concept of marketing.......................................................................................................................3
Concept of marketing mix and where the communication mix fits ................................................4
Concept of digital marketing...........................................................................................................5
Concept of social media marketing.................................................................................................5
In contemporary business the importance of digital and social media marketing...........................6
Part 2 ....................................................................................................................................................6
Two examples of social media contents that really work................................................................6
Effective digital marketing campaign..............................................................................................7
The effectiveness of social media content.......................................................................................8
Conclusion............................................................................................................................................8
References............................................................................................................................................9

Introduction
With the evolution of technology in the economy the billions of people are connected
through internet which is becoming an essential part for daily lives and activities. The digital
marketing helps in revealing the objectives of marketing. The digital marketers leverages various
digital channels to connect with clients and potential customers. The digital channels helps in
collecting the data and in planning for marketing strategy (Albab, B. and Munandar, A.I., 2020)The
channels includes search engines, social media, electronic-mail, and websites. The term digital
marketing is used for targeted, measurable and interactive products and services of marketing by
applying digital technologies to get viewers and customers for their retaining. Through different
online channels the digital marketing helps in achieving marketing targets of the business. In the
study part one the marketing and communication mix is explained with marketing mix. In part two
the effective of social media marketing is explained and the importance of digital and social media
marketing.
Part 1
Concept of marketing
For the success of the organisation the marketing concept is very important aspect in the
economy. The process of marketing helps in getting the right goods and services to correct
customers on right time, place and price by using the right promotional techniques. The concept of
marketing is about creating exchanges and related to satisfaction of the customers by determining
their needs and wants. The marketing is based on the principle of 'right' which focuses on customers
wants and needs to create marketing strategies so the gaols of organisation can be accomplished.
The will power of the consumer wants is involved in marketing which build long term relationship
by providing value to customer. The marketing is the functioning of the business related to the
purchasing and selling of the commodities between the manufacture to final consumer (Andreeva,
O.D. and Gililov, J.R., 2017)
To select the correct target market in the marketplace the activity of market assessment and
segmentation is done which recognise the consumer purchasing pattern and superior value is
distributed. In the modern era the marketing is related to the satisfaction of consumer rather than the
profit maximisation. The business has the growth in profit and sales with the help of marketing as
planning and decision making is done which also have the optimum utilisation of resources like
manpower, technology etc. it is a approach of consumer orientation which has the purpose of
creating customers by coordination managerial functions known as marketing mix. In accordance