Digital Marketing and Social Media Marketing

DIGITAL MARKETING
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Contents
Introduction................................................................................................................................2
Part 1..........................................................................................................................................2
Concept of marketing.............................................................................................................2
Concept of marketing mix and where the communications mix fits.....................................3
Digital marketing...................................................................................................................4
Social media marketing..........................................................................................................4
Importance of digital marketing and social media marketing to contemporary businesses. .5
Part 2..........................................................................................................................................5
Two examples of social media contents that really work......................................................5
Effective digital marketing campaign....................................................................................6
Effectiveness of social media content....................................................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................9
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Introduction
In the current period and worldwide economy internet has providing numerous
prospects to the companies to transfer the digital media and information anywhere which
speedy and easily. The digital marketing consists the usage of technology for the
organizational assistances in numerous ways. Digital marketing mentions to the exploitation
of different digital channels for the intention of carrying out billboard of the company’s
goods and services. Digital channels include internet site, electronic mail, mobile apps, search
engines and social media links. Digital marketing is the valuable instrument and technique for
vendors for directing the viewers with the usage of electronic media (Almeida-Santana and
et.al., 2017). The term digital marketing is associated with the collaborating and quantifiable
marketing of the product or service for attainment the audience to consumers and creation
preservation of them by with digital technologies. In the study discussed are related to the
marketing and communication mix with the marketing mix. Also, the report will include
social media marketing with the examples and their usefulness.
Part 1
Concept of marketing
The notion of the marketing is identical extensive in relation which contains the
purpose of purchaser wants and ends with gratify those wants. The marketing term is
associated with the procedure of purchasing and vending the business activities of products
and services which are produces or describes the exchange process between the producers to
consumer. It involves the two concepts traditional and modern. The traditional concept was
connected to the profit maximization. In the modern concept it is linked to the consumer
satisfaction as the association has become market oriented by focusing on marketing
activities and practices. The marketing approach is a customer-centric which helps the
industry in continued existence by growing market share and customer retention (Byrne and
et.al., 2017).
The marketing management is the managerial activity for the search of the consumer
wants and needs of the consumer by transforming into goods and services for the
consumption. The marketing helps n business planning and decision making which leads to
increase in profit and sales by having the optimum utilization of the resources such as
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manpower. By effective marketing and consumer research it identifies new consumers to
increase the production and distribution which brings down the unit of cost. The marketing is
the concept of consumer orientation as the purpose of any business is to create customers
who determine what the business is and becomes the focal point for the organization.
Concept of marketing mix and where the communications mix fits
The marketing mix is a business model referring the marketing tool and set of actions
used by the organisation for the accomplishment of the purpose in the aim market. The
marketing mix is used for the promotion of brand involving the 4Ps o product, price, place
and promotion. With the increase of the marketing mix it also includes other Ps such as
process, people and physical evidence which is known as 7Ps of marketing mix. The
marketing mix replicates the technique of innovative product or service is occupied in the
market. Marketing mix itself describes the client wants and potentials it aims to please (Kim
2020).
Product- It defines what the organisation wants to sell to the customers for their use and
consumption. Product defines an item which provides a minimum level of performance in the
organisation by the sale of the goods.
Price- It defines the value of the product or services expressed in the terms of money. It
defies the process of fixing the price of goods and services by the manufacture considering
the factor such as cost of production, demand of the product, nature of competition. The
pricing helps in differentiating the product from the others and enhances the image of
product.
Place- It defines the physical movement of belongings from one place of manufacture to
place of consumption or point of sale. It creates the place utility as goods are placed to the
needed area. It is very essential for assembling and distribution of goods. It creates the
marketing channel for transferring the ownership from seller to consumer (Levin 2017).
Promotion- It refers to all such activities of the manufacture such as advertising, personal
selling; sales promotion and publicity which are proposed to stimulus the purchaser
behaviour. The significance of promotion has enlarged due to the growing competition. It
accepts all those activities that assist in creation of recognized the company’s product.
People- It defines the employees which are very significant for the organisation as they are
indulging in the sale of the product and services. The person offers the customer services
regarding the product so that purchase can be made easy for the consumers. It involves the
efficiency, competency and effectiveness of people of the company.
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