Digital Marketing and Communications’ Consultancy

Running head: DIGITAL MARKETING AND COMMUNICATIONS’ CONSULTANCY
Digital Marketing and Communications’ Consultancy
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1
DIGITAL MARKETING AND COMMUNICATIONS’ CONSULTANCY
Table of Contents
Introduction................................................................................................................................2
Description of the innovative process........................................................................................2
Benefits and significance of the idea.........................................................................................3
People, financial and operational constraints of the idea...........................................................4
Conclusion..................................................................................................................................5
Bibliography...............................................................................................................................6

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DIGITAL MARKETING AND COMMUNICATIONS’ CONSULTANCY
Introduction
Innovation is required so that business organisations can gain success in the
competitive market. Every organisation need to ensure that latest trends in the society can be
adopted so that the application of the business model for innovation can be adopted.
Therefore, digital communication is one of the innovation tactics that can be adopted in the
modern world. Digital communication can be adopted so that customers can continue to
purchase products without having to visit the physical stores (Kwahk & Ge, 2012).
Companies like Amazon adopt such innovative tactics and therefore, companies like
Woolworths and Tesla may come under pressure while trying to gain competitive advantage.
Description of the innovative process
Innovation is necessary to mitigate the competition that exists in the business. The
manners in which the innovative changes are brought about in the organisations denote the
financial support that is received from the investors. In the modern world, the adoption of
latest technologies help in creating proper value in the business organisations and ensure that
satisfaction of the customers are achieved by applying this process. Therefore, digital
communication helps in identifying the needs and demands of the customers and at the same
time ensure that the innovative model provides a wider scope of improvement in the business
market. According to Li (2012), digital communication can be considered as a modern form
of promotion in the market.
Digital communication represents certain sites and applications such as YouTube,
Twitter, Facebook, Google+, LinkedIn. These sites are used by the business organisations so
that they can identify customers and ensure that the products manufactured by them reach the
customers in a convenient manner. Companies such as Woolworths or Tesla can develop the