How Does Digital Marketing Influence Consumer Buying Behaviour?
VerifiedAI Summary
This research project aims to understand the impact of digital marketing on consumer buying behaviour and how it can be implemented to approach target audiences. The literature review highlights the significance of digital marketing in creating demand for products or services and transforming it into sales and revenue. The questionnaire is designed to collect primary data from marketers to address the research questions. The references cited in the project provide further insights into the topic.