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Consumer Insight and Behaviour Assignment - STARK restaurant

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Added on  2020-11-12

Consumer Insight and Behaviour Assignment - STARK restaurant

   Added on 2020-11-12

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CONSUMER INSIGHTAND BEHAVIOUR (PART-2)
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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Compare and contrast differences between B2C and B2B decision making processes..............1Evaluate how market research differs between B2B and B2C...................................................2Analyse how personality, self motivation, customer perception impacts decision makingprocess.........................................................................................................................................2Identify behavioural and cognitive approaches to learning........................................................3Evaluate how culture and other factors impact the consumer behaviour....................................3Identify how organisations uses buyer behaviour to impact decision making process withinB2B and B2C..............................................................................................................................4Use of digital audience research development to influence and understand consumerbehaviour.....................................................................................................................................4CONCLUSION ...............................................................................................................................5REFERENCES................................................................................................................................6
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