Overview of digital landscape and compare between online and offline marketing concepts and challenges of digital marketing landscape.1 Comparison between online and offline marketing concepts- 1 Determine and analyse key consumer trends and insights that fuelling the growth of digital marketing. 2 Key digital tools and hardware that avail to marketers in terms to bricks and mortar and other physical channels.3 Critically analyse use of appropriate digital tools and both hardware and software to use within crme and crush context tomeetmarketing environment.