Digital Marketing in Communication Strategy

Digital Marketing

INTRODUCTION
Marketing can be defined as the advertising, promoting,
selling and buying of goods and services. Digital
marketing can be defined as the online advertising using
technical devices and internet connections with an
organization. Communication strategy can be defined as
the communicating with a large group of customers
regarding promoting and selling the products to them
(Chaffey and Ellis-Chadwick, 2019). The following discussions
are made on how the digital marketing can be used in
communication strategy, evaluating real time examples of it,
how examples contributes the company in communication
strategy, ranking of examples in terms of effectiveness on using
using the social media measures and proper findings and
conclusion.

How digital marketing can be used
in a communications strategy
Digital marketing is effectively used in a communication
strategy because it consist various measures to adopt such
strategies like the use of social media marketing. SMM is an
efficient way that can be used in communication strategy
because today's generation are more on virtual world rather
than physical world and they are more involve in social sites
like Facebook, Instagram, Twitter, YouTube and many more
sites in which any news related to any topic spreads like fire in
a forest. Thereby, online marketing through SMM is
considered a very fast way of promoting and selling the
products in a market place (Camilleri, 2018).

Conti..
Communication strategy has proven effective in terms of
digital marketing because it helps the company in
communicating with their customers in a more potential
way with an instant feedback and results from the customers
in an immediate mode. Moreover, organization can
communicate to the wider range of customers globally or
internationally thereby expansion of a business is more easy
as compared to the traditional marketing and moreover, it is
cost effective way of marketing and communication with
the customers. Therefore, digital marketing can be more
easily used in it's communication strategy of an
organization.