Practical Digital Marketing Individual presentation

Practical Digital
Marketing Individual
presentation

Table of content:
• Introduction
• Digital marketing examples
• Contribution of digital marketing examples within communication strategy of
respective organisation along with key aspect of promotion in the marketing mix.
• Conclusion
• References

INTRODUCTION
The term digital marketing is mainly referred and associated with the advertising
of the products and services of a firm delivered and promoted through the use of
digital channels comprising of social media, emails and other mobile apps. The
current presentation is based on the review of the digital marketing examples
along with explain about their contribution to the communication stagey for the
organisation as a vital part of the promotional aspects.

Digital marketing examples
Digital marketing comprises of the marketing and advertising of a business and its
product and service with the help of some online channels, electronic device and
other digital technology. The key examples of the digital marketing that are currently
used and applied by the organisation and forms a viral part of their communication
strategy and supports promotion are listed as below:
• Social Media Marketing (SMM)
• Search Engine Optimisation (SEO)
• Email marketing
• Content marketing


DIGITAL
MARKETING


 Introduction
 Digital marketing strategy
 Digital communication strategy
 Examples of reviewing digital marketing
 Two brands have been taken for reviewing digital marketing
 Promotional mix
 Effectiveness and rank the examples in order of effectiveness and utilizing the
social media measures
 Conclusion
 References
TABLE OF CONTENT


In today’s world of globalization, the usage and presence of internet has
served different scope of growth to all businesses. The ease & speed of
digital media spreads the data and information to the every corner of the
world. This involves the usage of technology that provides advantage in
several ways to organizations. The concept of digital marketing denotes to an
interactive & measurability marketing of goods & services. This is so in
order to make reach of information to the viewers who are the customers &
developing relations through the access of digital media.
INTRODUCTION


It defines the procedure of joining audience all
around the world by the use of online platform.
It undertakes the initiation of social media
campaigns, continuing banner, marketing
distribution email, newsletters & publishing
native advertising articles. The digital
communication is utilized by the company for
expanding their presence sharing messaging by
developing supporting bonding with the public.
Digital Marketing Strategy

Structurer of
Use Of Digital Marketing In A Specific
Communications Strategy• Name:
• ID:

Contents-As21. Introduction
2. Review the digital marketing examples .
3. Explain using literature how they contribute to the communications strategy for the respective
organisations, as part of the promotional aspect of the marketing mix.
a. ZARA
b. Marks and Spencer
c. Promotional and marketing mix
4. Effectiveness and rank the examples in order of effectiveness, utilising the social media measures
5. Conclusions
6. References

Introduction and DM
• This Assessment covers about the review of the digital marketing
examples with their contribution towards the communication strategy as
their part in terms of promotional aspects of the marketing mix. Along
with this, the effectiveness, utilizing the social media measures is also
included.
• The use of digital marketing in a specific communications strategy helps in boosting up the
organisational as well as their brands with in a large customer segment. This also includes the details
about the product or service which are launching by the organisation.
• I will discuss about what is digital marketing, its strategies, digital communication strategy, promotional
and marketing mix with the examples of the organization including its effectiveness and utilizing the
social media measures.
• DM is defined as the marketing of the goods and services with the assists of different marketing methods
which uses electric gadgets and an internet connection. It encompasses of marketing efforts are
conducted online which could leverage social media, emails, blogs and many more. By using such tool,
the organisation could easily reach them, target them and also make sure that customers made a

What is digital marketing strategy?
• Digital marketing strategy is considered as an action for achieving the
aims and objectives. The aim and objectives are identified by the
business objectives and also in a prioritize manner. It is different from
the digital marketing plan or framework. the digital marketing campaigns
would be developed and then executed. The tactics utilised by firms are
vital as the goal for achieving the micro, short term goals inside the
digital marketing strategy.

Practical Digital Marketing

TABLE OF CONTENTS
• Introduction
• Digital marketing
• Review of digital marketing example
• How twitter has contributed in communication strategy for
Morrisons
• How Facebook has contributed in communication strategy for
Dyson
• How Instagram has contributed in communication strategy for
Marks & Spencer
• Ranking of twitter Facebook and Instagram in terms of efficiency
• Conclusion
• References

Introduction
Marketing is contain as the most
prominent activity which perform
their operations frequently in
order to provide long term
growth so that organizations can
effectively maintain their
performance.

Digital marketing
Digital marketing is considered as
the most prominent element of the
marketing which can providing their
best services to establish effective
communication with employees,
customers, clients, distributor,
retailer & many other people who
are participate in a specific business.