Practical Digital Marketing: Use Of Digital Marketing In A Specific Communications Strategy

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London
Digital Marketing- The term digital marketing refer to the use of Internet,
social-media, search engine and mobile device etc. Marketing experts
considered towards the use of digital marketers and this is used for formulate
better approaches related with customer. From the perspective of various
business organization this is understand digital marketing work as a modern
method for understand customer behavior and than approach them for
purchase of new products and services. Further, digital marketing is identified
as a broad field which is used for attract customers through email, content-
marketing and social media marketing, etc. On the other side, digital
marketing target the specific segment of individuals by develop interactive
communication channel.

SEARCH ENGINE OPTIMIZATION (SEO)
SEO- The SEO model is all about understand and optimise organisation website and
application and the primary role of search engine optimization is to develop and design
appropriate and user-friendly website for obtain better rank in search engine results.
With improve organisation volume and quality of traffic on the company website is also
improved. The work of SEO depends on marketing and this is related with how search
algorithms and the number of human visitor on the company website. In simple terms,
SEO is identified as the subset of search engine marketing and it helps to promote the
sites in search engine. Moreover, the process to fetching all pages linked with company
website that helps to perform work with describe all database in a proper manner.