Digital Marketing for Attracting New Students for Online Learning: A Case Study of Fairfield School of Business

Consulting in Practice

Table of Contents
INTRODUCTION.....................................................................................................................................3
TASK..........................................................................................................................................................3
CONCLUSION..........................................................................................................................................6
REFERENCES..........................................................................................................................................7
Books and Journals:.................................................................................................................................7

INTRODUCTION
Digital marketing denotes a marketing done through digital channels such as social
media, mobile apps, search engines, email, websites and many more. With the help of these
digital media channels, digital marketing is a significant way by which organizations endorse
brands, products and services. In other words, using internet and other online methods of
communication is a way in which a brand promotes and connects with its customers (Sinha,
Healey and Sengupta, 2020). The report is based on to discuss the issues or challenges that a
company or client needs to address. Fairfield School of Business (FSB) is a reputed community
based education provider in Digbeth, Birmingham. This report will also cover various solutions
and methods in order to resolve the issue related with attracting new students with the online or
distance learning.
TASK
Overview of the company
Fairfield School of Business is a private higher education College which delivers
multicultural and diverse learning experience to its students. It is one of the biggest educational
institution in UK. As the business world is growing day by day, it is more focus on offering
vocational learning for it students.
Mission of the company-
The mission of the company is to inspire and provide a supportive learning experience to
the students, who are looking for upgraded skills and knowledge that are required in further
employment or study.
Objective of this project-
 To enter new segments of digital market.
 To identify which segments of market have least barriers to entry and potential for
advances the business profits.
Statement of research problem-
FSB is facing an issue regarding online or distance learning. They are looking to attract
new segments of customers that is students for online learning or virtual learning. An IT expert,
Muhammad Fahim Hasan has been appointed to find the reasonable solutions and methods of
attracting new segments of customers.
Digital marketing is a new and different method to market. The importance of digital
marketing has been increasing day by day that is why the learning institution FSB wants to adopt
digital marketing advertisements in order to attract more and more students for their institution.
Digital learning or virtual learning is a new way to offer students and teachers digital methods to
improve the learning experience (Domazet and Neogradi, 2019). It refers to a system that
delivers professors digitally based methods or solutions aimed at developing an active as well as
interactive learning environments. A research has been done in order to serve the FSB with best