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Paper on Trends in Digital Marketing and Strategies

   

Added on  2020-04-01

9 Pages2235 Words43 Views
Digital Marketing 1DIGITAL MARKETINGNameCourseProfessor’s nameInstitutionCityDate

Digital Marketing 2DIGITAL MARKETINGIntroductionDigital marketing is defined as the modern trend of marketing where the marketing process is handled through the awareness of the brand and the internet promotion of the product. The competitive advantage and profitability can be achieved by the organization through establishing new phases of digital marketing across the globe. Some of the common digital marketing strategies include the development of the attractive website, email marketing, branding and modifying new products and services to attract new customers, content marketing, and social media promotions (Daj & Chirca, 2009). This paper incorporates some of the trends indigital marketing and the strategies which an organization is entitled to ensure good customer relationships in a business. A lot has been discussed on the implementation of social Medias as one of the platforms for digital marketing.ThesisDigital marketing focuses on technology trends, mainly the internet and social media. However, there has been the use of mobile phones, display advertisement, and considerate digitalmedium.In the 21st century, digital marketing has widely been utilized by major companies to enrich diaspora customers. The Manor House London is operating in the hospitality industry and the industry provides its services via online platforms to its customers. Additional services have also been provided to enhance better customarily relations i.e. Wi-Fi services. The target audience of this hotel is the business class residents (Dateling & Bick, 2013).

Digital Marketing 3Unsuccessful business marketing strategyThe performance of an organization depends on very many factors. Some of these factorsinclude the name of the company, services being offered, target audience, additional services andcustomer relations. Even though the Manor House London has accepted and utilized some of the strategies for digital marketing, there is still a very big void to be filled in order to synchronize with their competitors. The organization brand should understand the importance of social mediaand intimated its policies. Segmentation of audiences out of their population may not have the capability of attracting a better part of customers (DeCoster & Naatus, 2017).The brand which Manor House London hospitality organization is using has no customer service chat option. This property has effectively reduced its importance based its operating principles. The direct calls producers reduce time of interact action with broadly based customersand are not very effective to be used in such organization.The brand has also played a very moderate role in ensuring the number of customers whoare accessible to the services at an instance. This organization uses queuing procedures to get responses from its customers. Their email marketing is less productive and does not the capability of rendering a strong competition with other technical digital marketing.Another reason for their failure is poor web design. The domain name of Manor House London lacks a search engine optimization (Järvinen, et al, 2012). The customers, therefore, doesnot have the options for selecting their desires services or search for hotels in London. The options for the search optimization are almost invisible and therefore less effective for use in the digital marketing arena.

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