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Digital Marketing - Assignment

   

Added on  2020-11-12

9 Pages2574 Words335 Views
Marketing
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Digital marketing
Digital Marketing - Assignment_1

INTRODUCTION.................................................................................................................................3TASK 1.................................................................................................................................................4P1 Evaluate different types of marketing channels and how they serve communication objectives within an organisational context........................................................................................................4TASK 2.................................................................................................................................................5P2 Design communication objectives for a given organisational situation........................................5P3 Provide justifications for the selection and integration of communications..................................5TASK 3.................................................................................................................................................6P4 Marketing communication plan that effectively meet communication objectives........................6TASK 4.................................................................................................................................................7P5 Determine and evaluate the measurement techniques and performance metrics in digital marketing...........................................................................................................................................7P6 Set of action to improve performance in digital marketing...........................................................7CONCLUSION.....................................................................................................................................8REFRENCES........................................................................................................................................9
Digital Marketing - Assignment_2

INTRODUCTIONDigital marketing is the term which is used for the promotion of products or brandswith the help of electronic media (Chaffey and Ellis-Chadwick, 2019). As marketing isessential for the corporations so that maximum number of consumers can aware about theproducts and services of organisation. In digital marketing promotion can be done throughinternet, television, social media, smart phones etc. To better understand this concept L’Orealhas been chosen which is a French personal care company. This report discuss about varioustopics such as: different types of marketing channels, justifications for the selection &integration of communications and to develop marketing communication plan. Apart fromthis it also discuss about to present a set of actions to improve performance in digitalmarketing.TASK 1P1 Evaluate different types of marketing channels and how they serve communicationobjectives within an organisational contextMarketing is an activity which is used by the organisation in order to communicate itsproducts and services to a large number of persons so that consumers can know about theproducts. It is a promotional tool which is helpful to maximize the sales of business. As themarketing channel is a means of reaching consumers with products & services. It involves theprocedure of selling to clients & also delivering the goods. As L’Oreal is a multinationalcompany and it uses different types of marketing channels in the countries in which theyoperate and conduct the business activities and it provide help to serve communicationobjectives which is beneficial for the corporation to achieve its objectives (Ryan, 2016).There are different types of marketing channels which are used by organisation such as:Retail: Distributing products & services through locations which company own &operate the business activities and it is helpful for L’Oreal to serve communication objectivesso that reach of products can be maximize. Retail partners: As L’Oreal has various retail partners and company sell its productsto the retailers so that its sale can be increase and organisation will earn higher profits.
Digital Marketing - Assignment_3

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