Types of Marketing Channels and their role in serving communication objectives

Integrated Marketing Communications
Types of Marketing Channels and their role in
serving communication objectives

Table of Contents
• Introduction
• Marketing Channels
• Purpose of Marketing Channels
• Types of Marketing Channels
• Role of Marketing Channels in fulfilling communication
objectives
• Marketing channel integration to the organizational
context
• Conclusion
• Reference List

Introduction
This presentation aims to study the different
types of marketing channels, with reference to
the use of these channels by Nike. Further, the
role of marketing channels in fulfilling
communication objectives of Nike is studied.

Marketing Channels
• Medium to transfer products to consumers

Purpose of Marketing Channels
• Increase brand awareness
• Promote goods and services
• Aid in communication
• Imparting knowledge
• Projecting an image
• Stimulating the want
• Shaping attitudes
• Effecting the sale

Types of Marketing Channels
• Producer to Consumer
• The producer makes the goods and directly sell them to the
consumers
• The goods directly reach to the consumers without the help of a
middleman
Company sells directly to consumers
Nike: store outlets, official website