Effectiveness of Digital Marketing: Description of Marketing Mix and Communication Mix with Examples

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Added on 2023/06/07

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This article discusses the effectiveness of digital marketing through the description and discussion of the marketing mix and communication mix with examples. It also explains how social media channels like LinkedIn, Facebook, Twitter, and Snapchat are used as part of a brand's or company's communication strategy. The article is relevant to students studying BSc (Hons) Business Management with Foundation and taking the BMP3006 Practical Digital Marketing course.

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Effectiveness of Digital Marketing: Description of Marketing Mix and Communication Mix with Examples

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