Digital Marketing: Importance and Strategies

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PART 1............................................................................................................................................3
Define marketing.........................................................................................................................3
Marketing mix and communication mix......................................................................................3
Digital marketing.........................................................................................................................5
Social media marketing...............................................................................................................5
Digital marketing and social media marketing are important for contemporary business..........5
PART 2............................................................................................................................................6
Social media real life example.....................................................................................................6
Screenshots of effective campaigns.............................................................................................7
Social media content is effective.................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Digital marketing is act of selling their goods or services by online promotion strategy
which are named as search engine operation, email marketing and so on (Gaur, 2019). It refers
to such advertising delivered channels through various websites, social media, email or mobiles
apps which are heavily rely on research products. In this report, topics have to be covered such
as marketing, communication and marketing mix, digital marketing, social media marketing and
why social media and digital media are important for firm, instance of social media contented,
screenshot of effective campaign and why social media content is effective.
MAIN BODY
PART 1
Define marketing
Marketing is a procedure for buying and selling of goods and services for
communicating, delivering and exchange offers to provide value for customers. The main goal is
marketing is to deliver a product or services through high quality messaging and standalone
value for prospects for customers through content with long term goals and increasing sales.
Today world, it has become some part of growth strategy of business enterprise and help to
accomplish their goals and objectives which helps to promote goods and services and increase
brand awareness and value for proving such message of their customers.
Marketing mix and communication mix
It is a set of action which is used to promote brand in market and it is made up of product
price, place and promotion but now marketing mix has extend our product or service through
people, process and physical evidence (Hudson and Hudson, 2017).
Product: This should represent that firm has offering product which they are selling
marketplace and satisfy customer needs and wants according to their expectations through their
product. Effectively marketing of product or service and it is significant to differentiate their
goods and services can be marketed through competitors.

Price: The price reflects what customers are willing to pay for a specific product or
service and is a monetary value for customers that they are ready to pay for it. It is identified
which is based on cost pricing where price are based on preliminary on customers perceived
quality.
Place: Sellers can sell their product which they needs to be determine where they should
place their product or service (Schmidt, 2017). If it is related to consumer good they can
distribute their product and identify some particular place for product. Retailers are placed at
right location for a particular product or service.
Promotion: It refers to all those activities which promote their product or service which
helps to provide information about offering some product or services. Various tools which are
need to identify to promote their product in market such as advertising, sales promotion, public
relation and so on.
Communication mix
It refers to provide some specific methods which is used to promote firm product to
targeted customers. Communication mix comprises of various ways to determine can
communicate with customers because marketing communications is an important factor in today
age. Some tools of communication mix which can include advertising, personal selling and direct
marketing are considered. It is helpful to determine that customers are offering for firm to bring
their loyalty in their customers.
 Product is one of major factors in communication mix for fits for marketing basis which
provide product or service (Yamamoto and Lloyd, 2019) . It is helpful to understand
what requirements of customers are and what type of helps which they produce in
product or changes so that will be changes accordingly to customers.
 For setting their price of product or service are generated through customers and they are
willing to pay for product and communicate easily for customers according to their price.
It helps to set them prices which create an sufficient demand for product by offering for a
firm.
 This communication mix helps for customer to communicating easily regarding tier any
product or service which convenient for customer to buy their product or service.