Improving Casanova Designs' Landing Website for Effective Digital Marketing

This essay discusses how Casanova Designs' landing website can be improved to serve its digital marketing purpose effectively. It explores the importance of incorporating the mission and vision of the company, utilizing social media marketing, including a review section, and promoting inclusivity in the gallery. The essay also suggests adding the physical and contact address of the company.

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Student Name
Institution Affiliation

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Digital Marketing
Digital Marketing is becoming more dominant in the marketing and advertising sector
with each passing day. Flexible organizations such as Apple, which have invested in digital
marketing, are having a competitive advantage over their customers, (Ryan, 2016). Digital
marketing is the process of marketing products or services using digital channels to reach
consumers, (Chaffey and Ellis-Chadwick, 2019). Digital marketing is primarily done via the
internet involving social media marketing, search engine marketing and display marketing..
Digital marketing requires creativity and innovation and understanding the customers' needs.
This essay is about the Casanova Designs' landing website and how they can improve it to serve
its digital marketing purpose effectively. Companies in the contemporary competitive business
sector should be flexible and creative in using digital marketing top create strong brands to
survive and thrive in business.
The Casanova website is an example of digital marketing where their clients can access
their services efficiently. It gives a quick overview of the company and what it does. As much as
this website is serving its purpose, several changes can be done to make it more effective. First
and foremost, the landing page of this website unlike most sites it does provide the mission and
vision of the company. The mission and vision of the company usually summarize the tradition
and culture of the company in a simple language, (Kannan, 2017). The landing page should
incorporate the mission and vision of the company as well as the core values that drive the
service delivery in the company. This will be an indication of how organized the company is and
it patentability will improve.
Social media marketing is also crucial in digital marketing. In the website, we only see
Facebook and Instagram icons. The icons also do not have the user name or do not direct the

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clients to these sites. There other social media platforms such as Twitter and Skype which are
favorite tools used by other brands to advertise goods and services, (Sajid, 2016). In an error
where customer satisfaction is paramount and is highly valued, the website should include a
review section on the sites. Instead of them writing about the many years they have been
industry, they should let their customers review the service they delivered. This is a gesture of
quality assurance as they will portray transparency in the company.
In the gallery, the company should consider using satisfied clients through their consent
as well as incorporate people of different races, cultures and origin. Inclusivity is very important
since this is not portrayed in the gallery on the website. The website has not included the
physical address of the company and the contact address such as phone number or email address.
The contact us section is so long to feel, and it should just be a link that will provide the contact
addresses. The other details can be filled after attending to the customer's concern.

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References
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson UK.
Kannan, P. K. (2017). Digital marketing: A framework, review and research agenda. International Journal
of Research in Marketing, 34(1), 22-45. London
Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers.
Sajid, S. I. (2016). Social media and its role in marketing. New York Press, New York