International Marketing and Digital Media

RUNNING HEAD: International marketing and digital media 0
International marketing and digital media

International marketing and digital marketing 1
The international marketing undertakes marketing activities in more than one country. It
can be made possible with the help of digital marketing. It contains all the marketing efforts like
electronic device or internet such as search engines, websites, social media, email and mobile
apps. The electronic form of marketing can be used by the companies to gain competitive
advantage in the 21st century. The website is used by the companies to display their corporate
profile, product details, contact details and email address (Papadopoulos & Heslop, 2014). The
web portal can be used to boost logistics, create marketing channels and offer better access to the
customers. The electronic forms of the marketing given below leads to the competitive advantage
in the 21st century:
Search engine optimization: The main purpose of the search engine is to increase traffic on the
site of the company, particularly from the people searching for products or services offered by
the company.
Search engine marketing: The search engine marketing is the gradual version of the search
engine marketing (Tiago & Veríssimo, 2014). It is effective when the natural search engine
results off the ground. For instance, the information of the company should be put on the Google
to gain competitive advantage in the 21st century.
Content marketing: The content marketing is the great form of the digital marketing. The quality
content stimulates positive view of the brand. The information content on the website of the
companies keeps customers engaged and keeps brand fresh in their mindsets (Leeflang, Verhoef,
Dahlström & Freundt, 2014).
Email marketing: The email marketing is the strong pillar for any company to generate
competitive advantage with the help of internet. It helps to generate sales through direct contact
with the clients. It allows potential customers to the website. It helps customers to attain updates,
exciting news, reminders and more.
Social media marketing: It is seen that social media marketing is an amazing way for the
companies to attain competitive advantage (Samiee, Chabowski & Hult, 2015). It helps in
building brand equity, enhanced customer service, reaching customers and collecting customer
feedback.