Improving Casanova Designs' Landing Website for Effective Digital Marketing

Running head: DIGITAL MARKETING 1
DIGITAL MARKETING
Student Name
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DIGITAL MARKETING 2
Digital Marketing
Digital Marketing is becoming more dominant in the marketing and advertising sector
with each passing day. Flexible organizations such as Apple, which have invested in digital
marketing, are having a competitive advantage over their customers, (Ryan, 2016). Digital
marketing is the process of marketing products or services using digital channels to reach
consumers, (Chaffey and Ellis-Chadwick, 2019). Digital marketing is primarily done via the
internet involving social media marketing, search engine marketing and display marketing..
Digital marketing requires creativity and innovation and understanding the customers' needs.
This essay is about the Casanova Designs' landing website and how they can improve it to serve
its digital marketing purpose effectively. Companies in the contemporary competitive business
sector should be flexible and creative in using digital marketing top create strong brands to
survive and thrive in business.
The Casanova website is an example of digital marketing where their clients can access
their services efficiently. It gives a quick overview of the company and what it does. As much as
this website is serving its purpose, several changes can be done to make it more effective. First
and foremost, the landing page of this website unlike most sites it does provide the mission and
vision of the company. The mission and vision of the company usually summarize the tradition
and culture of the company in a simple language, (Kannan, 2017). The landing page should
incorporate the mission and vision of the company as well as the core values that drive the
service delivery in the company. This will be an indication of how organized the company is and
it patentability will improve.
Social media marketing is also crucial in digital marketing. In the website, we only see
Facebook and Instagram icons. The icons also do not have the user name or do not direct the