Digital Marketing Plan- Assignment
15 Pages5200 Words67 Views
Added on 2021-01-01
Digital Marketing Plan- Assignment
Added on 2021-01-01
ShareRelated Documents
DigitalMarketing Plan
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Impact of the external factors on the digital presence of the L'Oreal.....................................1TASK 2............................................................................................................................................4Assessment And Comparison Of The Online Presence And Physical Presence Of The L'Oreal................................................................................................................................................4Task 3...............................................................................................................................................6Provide a plan for organizing digital marketing activities to support L’oreal’s innitiatives ofbuilding multi-channel capabilities in: (a) its luxury cosmetics division, and (b)its activecosmetics division..................................................................................................................6Task 4 ..............................................................................................................................................9Evaluate methods of monitoring and measuring digital marketing effectively.....................9Conclusion ....................................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONDigital marketing plan is the procedure to perform the marketing of any product orservice on the digital platform to reach to the larger number of the ordinance (Brennen andKreiss, 2016). L'Oreal is a French company which is providing cosmetic, skin care, sunprotection cream, make up, perfumes, hair and men's skin care products in the internationalmarket. This report is analysing the opportunities, challenges and impact of the digitalisation forthe L'Oreal. This study is presenting about the digital & marketing tools and platforms used bythe company for marketing and business. The evaluation of physical presence verses onlinepresence of the company has been carried out. The study is also explaining the method toorganize the digital marketing activity and multichannel capability in the organization. Thisreport is also covering the methods to monitor and measure the digital market effectively.TASK 1Impact of the external factors on the digital presence of the L'OrealThe external factors have major impact on the digital presence of an organisation.PESTEL analysis is conducted to know how this factor affects the digital business of theorganisation. The factors have impact on the digital environment and this impact leads to someopportunities and challenges (Cenamor, Sjödin and Parida, 2017).PESTEL AnalysisPESTEL analysis is consists of the study of the external factors that affects the businessof the L'Oreal. This factors are political, economic, technological, social, environmental andlegal. This pestel is conducted to evaluate the opportunities, challenges and impact of PESTELfactors on the digital environment of the L'oreal.Political FactorsPolitical factors can affect the digital environment for L'Oreal's business. Every nationhave their own policy which should be followed by each organisation running in the nation. Thegovernment change the rules, laws and the policies to improve the economy, employee laws,environment law and trade restrictions (Pan, Chen, and Zhan, 2018). The digital marketing of aproduct is really hard to implement for the nations because the policies of the nation. In somenations some social media is not allowed, for the marketing of a product the social media is theessential part and without social media the company online selling goals can't be completed. Forthe example China government has banned the use Facebook for the people (Karakaya, and1
Demirkan, 2015). So the number of ordinance for the product marketing of L'Oreal is reducedand this have major impact on the digital marketing and selling of the company product andchallenge for the company to perform digital marketing without social media sites in a nation. Inmostly countries the social media platforms are working with some rules implemented by thegovernment and provides the opportunities to L'Oreal to promote their product online by usingthe social media and digital platform.Economic FactorsIn some countries the online promotion of products and services is expensive because ofthe economic decisions made by the government. This mainly reduces the opportunities forL'Oreal to promote their product online. This economic policies of the nation are challenges forthe company to sell or promote their product online. The major impact of this is on the profit ofthe comp[any which is generated by the online marketing.Social FactorsThe education status of teenagers and the younger generation allows them to use thedigital technology this helps the organisation to reach to the customer group of teenagers andyounger people who are mostly using the product of the L'Oreal. Older generation don't use thesocial media and are not enough educated to use the new technology create the challenge for thecompany to reach to this age group. In the modern lifestyle people prefer the online purchasemethod to save time and money this create the major opportunity for the company to perform themarketing operation affectively.Technological FactorsThe latest technologies are easily available to buy, the customers can easily understandthe new technology this helps the company to create new ways to promote their product onlineand it is a major opportunity for the company. The main challenge for the company is to changethe current technology and implement new one and train the technological staff to perform betteron the new technology. This might have both positive and negative impact on the marketing andonline business of the products. The negative impact is, it need much more time to get familiarwith the new technology.Environmental Factors2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Digital Marketing for L'Oreal Parislg...
|16
|5143
|77
L'Oréal Digital Presence: Assignmentlg...
|16
|5103
|71
Approaches of Digital Marketinglg...
|16
|4974
|92
Digital Marketing Plan Assignment | L'Oreallg...
|15
|5175
|56
Digital Marketing in L'Oreal Companylg...
|17
|5534
|298
Digital Marketinglg...
|17
|5530
|28