Digital Marketing Strategies and Tools

This assignment delves into the realm of digital marketing, examining various strategies and tools employed by businesses. It covers a range of topics, including social media marketing on platforms like Facebook and Twitter, email marketing techniques, and pay-per-click (PPC) advertising strategies. The analysis draws upon academic research and industry best practices to provide a comprehensive understanding of effective digital marketing approaches.

Task 9:
Digital marketing plan for amazon:
Goals and objectives:
 To inform the customers about the new products added to the
product range.
 To increase the conversion rate
Information gathering:
The information has been gathered through online surveys and newsletter
for taking permission of opt-ins.
Media used:
 Social networking sites like Facebook and instagram
 Mobile advertising
 Emails
Target audience:
The target audience for this access is the women who have access to web
and digital devices (Ryan, 2016).
Business objectives:
The business objectives associated with these digital marketing campaigns
is:
 To increase the awareness of the site and the new products

 To increase the market share
 To increase the overall sales.
Conclusion:
It has been concluded from the report that digital marketing is the most
important concept that helps the companies like Amazon to enhance their
market. It has been analysed that Amazon use many such practices like
social media marketing, mobile marketing etc. to make its customers aware
about the products and services it offers. Implement the strategies of
digital marketing are not an easy task and thus require implementation and
control of the strategies.
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