59 - Internet marketing

This presentation provides an introduction to internet marketing and explores various tools and techniques such as search engine marketing, opt-in email marketing, online public relations, and digital media communities. It highlights the importance of these strategies in promoting goods and services online and enhancing profitability and sales. The presentation also includes a newsletter example for Smart Restoration Ltd.

Internet Marketing: Search Engine Marketing, Opt-in Email Marketing, Online Public Relations, Digital Media Communities

Presentation

This presentation covers the mechanics of search engine marketing, including techniques such as SEO and PPC. It also discusses the importance of email marketing, best practices for online public relations, and the use of digital media communities in internet marketing.

Internet Marketing

PowerPoint Presentation

This presentation provides an introduction to internet marketing and covers topics such as the mechanics of search engine marketing, opt-in email marketing newsletter, best practices in online public relations, and how businesses can use new digital media communities. It discusses various strategies and techniques used in internet marketing and provides insights into the importance of search engine optimization (SEO) and email marketing. The presentation also highlights the pros and cons of online public relations and the role of new digital media communities in business activities. Find study material, solved assignments, and essays on internet marketing at Desklib.

INTERNET MARKETING TABLE OF CONTENTS INTRODUCTION 1 TASK 11 1.1 Elements of internet marketing1 1.2 Evaluating the internet marketing mix 2 1.3 Comparing internet marketing tools with e-tools2 1.4 Interaction order process and 3 TASK 24 2.1 The mechanics of search engine marketing 4 2.2 Email marketing newsletter 4 2.3 Best practice in online public relations 5 2.4 Demonstrating how businesses can use new digital media communities 6 3.1 Conduct secondary market research7 3.2 Online survey7 3.3 Demonstrating the use of electronic customer relationship marketing

Marketing

The mechanics of internet marketing

Dissertation

This presentation discusses the various digital marketing strategies like SEO, PPC, Content Marketing, Social Media Marketing, Affiliate Marketing, Marketing Automation, Email Marketing, and Online PR and how they can be used in a specific communication strategy. It also highlights the importance of digital marketing in today's world and how it can help in increasing sales, revenue, and brand reputation with low to no cost.

Use of Digital Marketing in a Specific Communications Strategy

This presentation discusses the use of digital marketing strategies like SEO, PPC, content marketing, social media marketing, and email marketing in a specific communications strategy. It explains how H&M uses these strategies to connect with customers and improve their image. The presentation also includes references for further reading.

59 - Internet marketing