Digital Marketing Plan for Amazon Report

Task 9:
Digital marketing plan for amazon:
Goals and objectives:
 To inform the customers about the new products added
to the product range.
 To increase the conversion rate
Information gathering:
The information has been gathered through online surveys
and newsletter for taking permission of opt-ins.
Media used:
 Social networking sites like Facebook and instagram
 Mobile advertising
 Emails
Target audience:
The target audience for this access is the women who have
access to web and digital devices (Ryan, 2016).
Business objectives:
The business objectives associated with these digital
marketing campaigns is:
 To increase the awareness of the site and the new
products

 To increase the market share
 To increase the overall sales.
Conclusion:
It has been concluded from the report that digital marketing
is the most important concept that helps the companies like
Amazon to enhance their market. It has been analysed that
Amazon use many such practices like social media
marketing, mobile marketing etc. to make its customers
aware about the products and services it offers. Implement
the strategies of digital marketing are not an easy task and
thus require implementation and control of the strategies.
References:
Amazon Consultant - FBA Expert - Amazon Consulting
Services. (2017).
Amazon Product Pages SEO - Amazon SEO.
[online] Available at:
http://olmezd.com/pcv_experience/amazon-product-pages-
seo/ [Accessed 17 Dec. 2017].
Andrykovich, K., Wisniewski, E. and Swift, M.S.S., 2014. How
a Google Grant and Google Analytics improved a website: A
case example of a university’s arbitration and mediation

website used by students, business and the
public.
International Journal of Business Administration,
5(4),
p.60.
Armstrong, G., Kotler, P., Harker, M. and Brennan, R.,
2015.
Marketing: an introduction. Pearson Education.
Banerjee, A. and Choudhary, S., 2017. Advanced Page Rank
Algorithm with Semantics, In Links, Out Links and Google
Analytics.
arXiv preprint arXiv:1709.02858.
Bawm, Z.L. and Nath, R.P.D., 2014, December. A Conceptual
Model for effective email marketing. In
Computer and
Information Technology (ICCIT), 2014 17th International
Conference on (pp. 250-256). IEEE.
Beanse.com. (2017).
Malaysia Google Adwords Management
& PPC Campaign Management by BeanSE. [online] Available
at: https://www.beanse.com/google-adwords/Malaysia-
Google-Adwords-google-advertising-pay-per-click-ads.html
[Accessed 17 Dec. 2017].
Bosomworth, D., 2015. Mobile marketing statistics
2015.
Leeds: Smart Insights (Marketing Intelligence) Ltd.
Brüggemann, M.E., Vallon, R., Parlak, A. and Grechenig, T.,
2014, August. Modelling microservices in email-marketing
concepts, implementation and experiences. In
Software
Paradigm Trends (ICSOFT-PT), 2014 9th International
Conference on (pp. 67-71). IEEE.