Digital Marketing Plan

DIGITAL MARKETING
PLAN

Table of contents
INTRODUCTION 3
MAIN BODY 4
Smart objectives 4
Proposed target market 5
Innovative and creative Ideas5
Measuring the success of your campaign 6
Timescale 7
Pay per click advertising 7
CONCLUSION 8
REFRENCES 10

INTRODUCTION
The use of social media in the organisation is increasing at a very fast rate. The role of social media in the
organisation to make it successful is so wide. The organisation these days are using the social media and websites foe
interacting with their audiences, building up their brands, address the issue in the real time and empower the costumers of
the organisation. Social media is relevant to the organisation as it:
Helps in improving the awareness of the brand
In one click of the button the brand of the organisation is promoted to millions of the people around the world.
Social media increases the brand visibility to the potential as well as the current users (Matikiti, Mpinganjira and
Roberts-Lombard, 2018).
Cost effective
The organisation uses the social media as a resource for marketing the organisation, services and products free of
cost. The organisation can use the social media by sharing a video to build more sales and the excitement for the brand in
the customers instead of spending million on the TV advertisements.
Customer engagement
The organisation can use the social media as a way to communicate with their customers and engage in a two way
conversation. This helps to build an engagement with the customers that allows the customers to shave voice.
Loyalty to brand
Social media provides an easy way for the customers to connect with the organisation to understand the brand
messaging of the business. It helps in building the bonds that are essential for the long term business to be successful.
Improved customer satisfaction
Social media provides the customers to speak up their problems and helps in achieving greater customer
satisfaction. This is done by acting upon the customer’s problems and making bonds with them.
Education
The organisation can also use the social media for educating the customers by posting articles and videos
(Hollebeek, 2019).

Continue..
• Different platforms and their uses in business are:
• Facebook
• The platform is used by one billion users every day. By building a email list new
customers are attracted. It’s used for the interaction after they are attracted towards
the organisation.
• Instagram
• Used by one billion users every day. The companies can share photos and videos
for the promotion.
• Twitter
• The platform is used to find ways to monetize. It gives the companies to make
limited noise with the character limit.
• LinkedIn
• It is used by the professional to find and get the jobs relevant to them. It is also
used for sharing content.
• YouTube
• It is a video based platform used by the organisation to promote the business
online.