Marketing Plan for Warwick Castle

MARKETING PLAN

Contents
INTRODUCTION.......................................................................................................................................3
Smart objectives..........................................................................................................................................3
Proposed target market................................................................................................................................4
Innovative and Creative ideas......................................................................................................................5
Measuring the success of the campaign.......................................................................................................5
Timescale....................................................................................................................................................6
CONCLUSION...........................................................................................................................................8
REFERENCES............................................................................................................................................9

INTRODUCTION
Modern era is an era where there seems a lot of advancement in the marketing activities
performed by the organisation in order to engage more customers and reach huge number of
customers at a time. The advancement can be seen through the increased use of social media
platforms and websites of the company by the marketer in order to undertake promotional
activities for the company’s product and services and developments in the same (González-
Sanguino and et.al., 2019). This transition in performing promotional activities by the marketer
have been proven to be very much effective as compared to traditional way of marketing.
Nowadays organisation like Warwick castle are keen to have their presence on social media and
websites in order to interact with customers both with near and far one. Social media is believed
to have an existence not more than two decades but known to have gained much acceptance in
terms of spreading information among target customers about the products and services (Ghosh
and Scott, 2018). Facebook, Twitter, YouTube, Instagram, blogging and Google+ are some of
the common social platforms that are generally used by most of the companies and the same is
true for Warwick castle. These medium are considered to be useful because it provides for
personal interaction with target customers and both existing and new customers can be reached
through such channels. Huge customers in a least expensive manner and just at a click of buttons
can be reached with great ease. The report is based on developing an effective marketing
campaign for tourism organisation that is Warwick castle in an attempt to attract more visitors
after lockdown in 2021. There are billions of social media users across the globe and this count is
increasing by millions of users every year making it a good source of advertising and promoting
products and services by the organisation (Bhandari and et.al., 2017). The reason behind such
presence on social media is to keep in touch with friends and family members living around the
world along with that they can be able to explore many new things about the market and world.
Smart objectives
The use of digital marketing for promoting company’s products and services is backed up by
many objectives of the marketer that he wants to achieve through the use of digital technologies.
Here in the context for tourism organisation Warwick castle, two smart objectives which is
linked with advocacy and developing engagement can be framed as follows: