This presentation discusses the digital marketing plan for Cadbury's World, a popular tourist destination in the UK. It covers topics such as SMART objectives, target market segmentation and targeting, innovative ideas for digital marketing, success measurement, and timescale. The presentation emphasizes the importance of social media and digital platforms in attracting and engaging tourists. It also highlights the benefits of online ticket booking, live sessions, quizzes, and competitions. The success of Cadbury's World is measured through customer satisfaction and social media engagement. The presentation concludes by emphasizing the role of digitalization in the growth and success of tourist destinations.
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