Digital Marketing Plan for Cadbury's World

DIGITAL MARKETING
PLAN

Table of content..
 Introduction
 SMART objectives
 Target market
 Innovative and creative idea
 Success measurement
 Timescale
 Conclusion
 References

INTRODUCTION
 Social media refers to the use of social platform or the social networking
sites by the companies and the organizations in order to have interaction
with their customers.
 Like the companies, social media is also widely used by the tourist
destination’s too including the Cadbury’s world.
 Cadbury’s world is one of the famous tourist destination of UK that is
operated by the Cadbury company.
 It provides various tours to its tourist including the self-exhibition tour
wherein the information related with the chocolate and the company is
being given to the tourist. Cadbury’s world was founded on 1990.
 Using of social media and the digital modes including the websites are
one of the common mode of business operation nowadays.

Cont...
 Along with the company’s perspective the customers/tourists are also well attached and
following the official page of the Cadbury’s world.
 The reason behind their following includes their interest towards the place and the active
presence of the place.
 This can be understood as if the tourist place is well answerable and active towards their
tourist then it will not only lead to attracting tourist but at the same time the overall
business is also being benefitted.