Digital Marketing Portfolio for Dark Woods Coffee

digital marketing portfolio

Introduction .....................................................................................................................................1
MAIN BODY...................................................................................................................................1
Advantages of digital marketing ................................................................................................2
Disadvantages of digital marketing ............................................................................................2
Digital marketing strategies........................................................................................................2
Online advertising ....................................................................................................................3
Search engine optimisation.........................................................................................................4
Web analytics .............................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES...............................................................................................................................6

Introduction
The digital marketing portfolio is also known as online marketing. That means promotion
of brand to connect with potential customers using the internet and other form of technology. In
addition digital marketing portfolio helps to reach larger audience. It sometimes more cost-
effective in comparison to traditional advertising, that enables to measure the success on daily
basis. Apart from this, digital marketing can provide a comprehensive start to finish overview of
every metrics and advertising delivered by digital marketing channels such as search engine,
websites, social media and mobile apps. Now, in respect of report create a digital marketing
portfolio for dark woods coffee is an unique adventurous coffee roaster established in year 1950.
The company dark woods is always focused to serve finest coffee to be enjoyable for every
customers. Apart from this, report consists of digital marketing strategies like online advertising,
search engine optimisation and web analytics. The further discussion is about their advantages
and disadvantages in context of company dark woods (Thukral and Ratten, 2021).
MAIN BODY
Objectives of digital marketing
The main objective of digital marketing to achieve business mission and online
objectives. The digital marketing assist to clear strategies of digital marketing in order to guide
promotional activities of company dark woods. The digital marketing will build campaigns and
implement every advertisement to connect with target audience and execute goals of marketing.
Therefore, some of the important objectives of digital marketing is to construct a brand,
constructing a brand is one of the major objectives. This aims of digital marketing is involve to
setting up a new brand. Although, this constructing of brand not only represents and placing the
name, this also influence and affects on mind of peoples. In addition, well recognised brand are
particularly linked with successful relationships and also gain advantages of more trusted
consumers. Apart, from this, internet is an ideal resources for generating those policies because it
is very competitive and assist the company dark woods to directly communicate with every
peoples and customers. (Chiplunkar, Gowda and Shivakumar, 2020).
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