Importance and Challenges of Integrated Digital Marketing Strategies

Digital Marketing

Table of Contents
Introduction...........................................................................................................................................3
Task 1.....................................................................................................................................................3
The Importance and challenges of integrated digital marketing strategies.......................................3
Integrating Digital Marketing Strategy for Dark Wood Coffee Marketing Campaign......................5
Evaluate core digital skills, theories, concepts and models and apply digital production skills.........8
Conclusion.............................................................................................................................................9
REFRENCES..........................................................................................................................................11
Books and Journal............................................................................................................................11

Introduction
Digital marketing is the element of marketing that I need internet and online
Technologies like computers mobile phones like stop in other. Digital media helps the
company to promote their products and services and to reach with more customers (Pistol and
Bucea-Manea, 2017). Report is going to study about dark Woods coffee Limited. Dark is
coffee Limited at the wholesaler set in the north of Yorkshire pennies. Dark woods coffee
Limited company trade as a supplier for beverages and cafes and restaurants. This report will
going to examine the marketing tools and channels which organisation is using in contrast
their marketing experience. There is several interpretations of the operations of a digital
marketing strategy. The aim of this report is to look at the several digital marketing strategies
and approaches and appraise the significance and the challenges of the integrated digital
marketing strategies.
Task 1
The Importance and challenges of integrated digital marketing strategies.
Digital marketing is the strategy of promoting and trading the product and services by online
marketing tactics as a social media marketing Search marketing email marketing in many
more.
Nature of Digital Marketing
The nature of the digital marketing scope of digital marketing looks so vast as the ocean. The
nature scope of digital marketing in increasing day by day among the people )( Mazurek and
Tkaczyk, 2016). now a days every company is using digital marketing in order to increase
their image and popularity among the people.
There are Four Ps of marketing which are followed and considered by the company in
order to promote Their goods and services and which is price promotion, product, and place.
Products: Products identifies about the services and items that is up for trading for
the buyers. The products of the company can be physical item or services. Means what type
of product you sell. The product can be physical Goods, services, and consulting etc.
2. Price - Price plays the vital role in the company. What type of price the company
decide can be the selection of the views according to the customers.
3. Place - Place is also the important thing like it shows that where the customers will
go to find out the information about the industry or company.
4. Promotion - in promotion portion customers will see that how the company will
show the product of the company through advertising etc.
These are the 4 Ps of the digital Marketing that help the DWC company to increase
and grow their productivity and profitability in the market towards their procedure of digital
marketing.

Challenges of digital marketing:
Generating qualified leads: every organisation thrives on leads. Any company can expect a
competitive industry as several services based organisation attempt in order to gain more
targeted leads.
Managing cash flow: it is the another channel which appears by the organisation nowadays
because freezing the competition level and the productivity language it's become more
difficult for the company to manage the cash flow of the organisation.
Requires more talented people: To adopt the Technologies It's become much necessary for
the company to adopt or hire more talented and effective employees, so that they can adopt
the technology very effectively and work on them. It also helps them to get more positive
outcomes towards the company and increase the productivity of the company.
Understanding digital tools and technologies: It's become quite difficult for the company
to understand new digital tools and technologies because now days there are several new
technologies and digital tools available in the market (Ariyanto, Sunarsi and Akbar, 2020)
. And to gain competitive advantages and to become much and more effective in the market
it's very required for the organisation to understand the Technologies and digital tools.
Managing and maintaining the websites: it's very required for the organisation that uses
social media platform or Digital Marketing to maintain their website in order to attempt the
consumer’s feedbacks and their demands. For managing and maintaining the website it’s
required very talented and active employees in order to grab more opportunities.
Importance of Digital Marketing
As the Company or the industries emerged into progressive stage of digital
technology. The Dark Woods coffee limited company is following digital marketing
strategies and there are several opportunities and importance for the company in order to
gain more competitive advantages.
Reaches individuals: Where they spend their money and their time: it helps the company to
reach with more people and audience in order to get more opportunities and create more
customer base it helps the company to increase their customer loyalty and build effective
relationship with them. Social media platform is the strongly preferred and significance
platform is a term of customer care.
Target ideal audience the capability to target the customers or audience better is one of the
much of this reason of digital marketing importance. Being capable to market the goods to
the individuals who are interested in product and services which are provided by the
company. With the digital marketing the company have the capability to direct communicate
or reach with interested customers. With digital marketing the company kin direct target or