Digital Marketing Portfolio for Dark Woods Coffee

Digital Marketing
Portfolio

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Digital marketing portfolio for “Dark Woods Coffee” by applying different methods and
rendering relevant strategic rationales........................................................................................3
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing is a marketing approach which is relied upon internet and technology
that is digital media platforms in order to fulfil the aim of adopting the specific marketing
channel. The assignment is of developing a digital marketing portfolio for Dark Woods Coffee
by using three different tools or platforms for example social media (Domazet and Neogradi,
2019). Dark Wood Coffee is award winning coffee roaster which is situated in West Yorkshire,
Pennines. The organisation is famous for rendering finest roasted coffee beans from around the
world. The company deals in wholesale, retail and food services industry along with it offers best
brewing equipments to cafes as well as trainings and support for brewing. Dark Woods Coffee
was founded in 2013 dealing on physical and virtual platforms for making sales and market the
offerings. The report acknowledges and specifies three sources of digital marketing for the
portfolio where rationales are provided for theoretical and practical application.
MAIN BODY
Digital marketing portfolio for “Dark Woods Coffee” by applying different methods and
rendering relevant strategic rationales.
Digital tools and channels are considered to be the best for reaching to maximum number
of customers and conducting promotional activities as most of the world population have access
to the internet and digital tools. This enables the motive of undertaking digital platforms in
marketings strategies to be successful and flourishing. Digital tools not just support marketing
and enhances sales but they are good source of making sales and earning revenue.
Technology is continuously evolving bringing revolution in business practices and
activities of organisations according to their sizes and scope. This evolution in technologies have
introduced and contributed the marketing area by rendering internet and digital tools and
platforms for promotional and even sales activities (Kingsnorth, 2019). Therefore, most
marketers include digital marketing in their strategies as they provide higher and most effective
results in less efforts and resources. A digital marketing portfolio is a mixture of numerous
digital tools that are used by companies for performing advertisements and attracting target
audiences.