Digital Marketing: Strategies and Frameworks for Dark Woods Coffee

Digital Marketing

Contents
INTRODCUTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Digital Marketing and its objectives............................................................................................2
Digital marketing Frameworks and Strategies............................................................................3
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8

INTRODCUTION
Digital marketing indicates to adverting delivered by digital tools like social media, email,
mobile application, and search engines and websites etc. Utilising and implementing these digital
tool and online media channels, digital marketing is the technique and system through which
organisations promote and publish products services and brands etc. It can be described as a
marketing approach that basically relies in the internet to connect with the target audiences by
several digital media channels and platforms. For the completion of this written document Dark
Woods Coffee company which is considered (De Pelsmacker, Van Tilburg and Holthof, 2018).
This organisation was incorporated in 2013 and it is a multi-award-winning speciality coffee
roster based in the West Yorkshire Pennines. They supply everyone from their local farm shops,
to the UK’s leading restaurants, coffee shops and department stores, considering Liberty,
Fortnum and Mason, Selfridge and many others.
The report will consider information about digital marketing portfolio and methods and
theoretical and practical strategic rational. Further, it will explained about marketing tool like
WordPress, Email marketing, Twitter curated feed and many more. The purpose of this
assessment is to examine the different digital marketing strategies, approaches and models and
assess the importance and the challenges of the integrated digital marketing plan of actions.
Utilising several conceptions and theoretical information, the administration will create a digital
portfolio using an efficient IDMS and assess the effectiveness and objective of the model for
Dark Woods Coffee.
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MAIN BODY
Digital marketing is an all-encompassing term that includes of digital tools like content
marketing, search engine optimisation, social media marketing, and mobile marketing and many
more to create elaborate plan of actions to reach and connect with prospects and target audiences.
It is the marketing and advertising of a business, person, product or service utilising online
channels, electronic device and digital technologies (Kingsnorth, 2019). A few digital marketing
examples involve email, social media, pay per click, SEO and others.
Dark Woods Coffee Ltd is wholesalers set in the north of Yorkshire Pennines. Dark Woods
Coffee act like a distributor for restaurants, coffee shops, cafes and beverages etc. They are
relatively new arrivals in the marketplace hence who have been running since 2013; it is
therefore a small to medium size enterprise. In Dark Woods Coffee Ltd, the management of the
firm use different marketing tools and channels that are used by administration of firm to
compare am contrast their marketing experience.
Digital Marketing and its objectives
Digital marketing is an all holding term that includes of digital tools to frame complex
strategies to reach and connect target audiences. Small enterprises and traditional businesses with
fewer assets are capable to invest in a more cost effective marketing tool that delivers outcomes.
The high use and adoption of the internet and digitalisation into everyday life is the single largest
event that has influence marketing over the last three decades (Bala and Verma, 2018). In
context of Dark Woods Coffee, the main motive of the firm is to offer their finest coffee which is
enjoyable and available to everyone by providing a range of roasts and styles that actually reflect
which individual want to drink.
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