Digital Marketing Practices

Digital Marketing
Practices
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Table of Contents
INTRODUCTION...............................................................................................................3
PART 1...............................................................................................................................3
Marketing...................................................................................................................3
Marketing Mix and communication mix.....................................................................3
Digital marketing........................................................................................................4
Social media marketing.............................................................................................5
Importance of social media marketing and digital marketing for contemporary
businesses.................................................................................................................5
PART 2...............................................................................................................................6
Two examples of social media contents ..................................................................6
CONCLUSION...................................................................................................................8
REFERENCES..................................................................................................................9
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INTRODUCTION
Marketing is defined as activities an organisation performs for promoting selling
and purchasing of goods and services. It involves activities like selling, advertising and
delivering goods to customers or to other organisations. In simpler words it refers to all
the tasks a firm undertakes for selling and promoting goods or services to different
consumers globally (Frost and Strauss, 2016).
PART 1
Marketing
Marketing refers to activities that an organisation undertakes for attracting large
number of audience towards goods or services of a company with great quality of
messaging. Marketing assists in creating value for existing and potential customer by
attractive content, long term aim for demonstrating the value of good, making loyalty of
brand strong and enhancing the sales.
Marketing is activities, procedures for communicating, creating, exchanging and
delivering high quality products and services to consumers, partners, investors, society
and clients. For example: Burberry, H&M and many more are dependent on marketing
to promote their products globally and increase share of the market.
Marketing Mix and communication mix
Marketing is simply referred to activities which help in providing the right good in
the apt place, in reasonable prices and in the apt time. It sounds very easy but it needs
a lot of work and research requires to set all these activities (Baker and Hart, 2016). If
any one of these factors miss then the goods and services may fail to satisfy
expectations of customers. Adopting marketing mix is a great way to assist in ensuring
that providing right good at right location. So, it can be identified that marketing mix is a
significant tool to assist in understanding what all goods or services are their for offering
and planning for a great good offering. The marketing mix involves 7 P's which are
product, price, place, promotion, process, physical evidence and people.
 Product or services: It involves the activity where companies develop their
products and services. Burberry develops products according to the latest trends
and requirements of people.
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 Price: It has activities through which companies select their model of pricing for
their different offerings to customers.
 Place: It involves different options for distributing goods and services to
customers like opening new outlets, online websites and many more. Burberry is
selling more products through online channels.
 Promotion: It refers to set of actions which involve channels like television, social
media, newspapers and many more. Burberry uses social media for promoting
their offerings.
 Physical evidence: It is defined as buildings, high skilled staff, appealing and
attracting websites. Burberry has great outlets at different location which attract
larger number for customers.
 Process: It refers to the processes which are used by companies to deliver best
consumer value. Burberry manages its all internal processes efficiently so that
they can deliver high quality products.
 People: People are the most important resources of organisation because they
works hard to provide goods and services to consumers. These people are
employees, leaders, managers and so on. Burberry organises training sessions
for improving their skills.
Communication mix refers to all the tools and techniques which are used for
communicating with existing as well as potential customers. This is done by
advertisements, packaging of product, events, various channels of social media and so
on. Communication mix fits in the marketing because through this companies tell about
their offerings and it helps in making people aware with the different offerings as per
their needs and requirements.
Digital marketing
Digital marketing is defined as process of advertising products and services with
different digital channels like websites, social media, email, applications in mobiles and
search engines. By using channels of online media, digital marketing is the process by
which organisations endorse products, brands and services (Kamps and Schetter,
2018). Organisations are moving more towards digital marketing because customers
are relying on digital channels for researching various products. It involves various
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