Practical Digital Marketing: Understanding Marketing Mix and Communication Mix with Social Media Channels

Practical Digital
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Meaning of Marketing Mix-........................................................................................................3
Meaning of communication mix:-...............................................................................................4
Social media channels:................................................................................................................5
Effectiveness of social media:.....................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES:...............................................................................................................................9
Books and Journals:.....................................................................................................................9

INTRODUCTION
Marketing refers to the various activities which are undertake by the organisation to
promote the buying and selling of the goods and services. This includes advertising, selling and
delivering the product of the company to the consumer or to the other business. This report is
discussed the definition of marketing of marketing mix along with the 7 ps of marketing mix in
context to Burberry (Budiyono, Muliasari and Putri 2021) . This report also cover the meaning of
communication mix along with their key elements in context to the same company.
MAIN BODY
Meaning of Marketing Mix-
Marketing mix may be defines as the different set of actions or tactics which are used by
the organisation to promote their goods and services in the market. This help in achieving the
various objectives of the organisation in the target market. It help in analysing the market so that
the organisation is able to offer the right product to their consumer at the right place at the right
time along with right price. This is also called 7 P's of marketing which comprises the following
P's which are discussed below:
 Product:- this may be define as the item in which the company deals, which includes all
the features and benefit that a customer can enjoy while consuming the item. A product
may be tangible or intangible(services). For example like Burberry deals in fashionable
cloths and the company is well known across the globe because of its exclusive design
and exquisite material of the cloths. Its Tartan pattern, Trench coat and Gabardine are the
well known brands which are appreciated by the customer globally
 Price :- This may be define as the value of goods and services which are offered by the
organisation to their consumer. Organisation focus on various factor while deciding the
price of the product. For example like, Burberry follows the premium pricing strategy
while deciding the price of the product because the company offer their all product as
luxurious item with excellent design and premium quality.
 Place :- This refers to the area where organisation sell their goods and services to their
consumer. The product of the organisation must be in the reach of all the consumer. For
example like, stores of the Burberry are spread around the globe in more then 50