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Impact of Digitalization on Financial Company

   

Added on  2019-09-22

26 Pages6265 Words464 Views
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Running Head: DIGITAL MARKETING RESEARCHDigital Marketing ResearchA ReportStudent Name: Student ID: Course Name: Course ID:Faculty Name: University Name:
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Table of ContentsExecutive Summary.........................................................................................................................3Introduction......................................................................................................................................4Research Methodology....................................................................................................................4Target Audiences.............................................................................................................................5Evolution of digital technologies relevant to the target audiences..................................................91.Mobile phones......................................................................................................................92.Social networking sites.......................................................................................................103.Review websites.................................................................................................................114.Internet banking......................................................................................................................115.Virtual currencies...................................................................................................................12Impact of digital technologies on Target Audiences.....................................................................121.Impact of mobile phone on Target audience......................................................................122.Impact of social sites on target audience............................................................................133.Impact of review sites on target audience...........................................................................134.Impact of Internet banking on target audience...................................................................145.Impact of Virtual currencies on target audience.................................................................14Digital technologies & its impact on Industry Locally & Globally...............................................151.Strength...............................................................................................................................152.Weakness............................................................................................................................153.Opportunity.........................................................................................................................164.Threat..................................................................................................................................16Local SEO..................................................................................................................................17Local Advertising.......................................................................................................................17
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Future trends which impact the industry.......................................................................................181.Big data...............................................................................................................................182.Curate Content Marketing..................................................................................................193.Real-time customer personalization...................................................................................194.Wearable technology..........................................................................................................205.New currencies...................................................................................................................21Conclusion.....................................................................................................................................21References......................................................................................................................................23
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Executive SummaryThe FreemarketFX comes within the financial industry and it provides unique scheduled exchange that helps the consumers to exchange the currency at mid-rate. The company brings together the consumers in a single exchange window and provides opportunity to match the currency. The purpose of this paper is to understand the impact of digitalization on the company and its target audience. The impact will be studied through two research methodologies that include primary and secondary research. The target audience will be assessed using the primary and secondary data. The primary data is collected through interviews with potential clients and co-owners. The secondary data is collected from online reports, blogs and articles. The evolutionof digitalization includes advancements in mobile phones, social media sites, review sites, internet banking, and virtual currencies. The impact of these elements on the target audience willbe understood. The SWOT analysis has been done to evaluate the internal and external position of the company. The future trend which impacts on the company includes big data, curate content marketing, real-time customer personalization, wearable technology, and new currency. The study has reached to the understanding that the impact of digitization is substantial on the selected company and its customers. The company needs to take calculated approach in managing the client using the technology.
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IntroductionIn this present paper, we will research the impact of digital marketing. The Company name is FreemarketFX. The paper also describes the research methodology, target audience, evolution of digital technology which is related to the target audiences, and impact of digital marketing, digital technologies and its impact locally and globally. The future trends which impact audiencewithin the industry have been studied. The FreemarketFX provides unique scheduled exchange opportunity to the client to transact at the mid-market rate and it is incorporated in 2010 in the United Kingdom (FreemarketFX et al., 2016). The company allows the clients to optimize to match currency. The company provides exchange at periodic intervals with the one scheduled exchange at midday. If the exchange is not matched then the buyer gets the benefits from market buying power. The subsequent chapters ahead discuss the various aspects related to the area under study.Research MethodologyThe various digital marketing related researchers in the finance industry are described in this paper. The primary research is used to collect the information through survey and interviews (Kumar et al., 2005). The data is collected through secondary research from articles, online reports, and blogs. The data is collected to explain the trends of digitalization in the finance industry, and target audience of FreemarketFX is identified. The types of research are explained below:1.Primary researchSources used:
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The survey is conducted for analyzing the digital trend through the social media page of FreemarketFX. The total respondents were 30. The Microsoft excel tool is used to calculate the total respondents of United Kingdom. The interviews are conducted for potential investors through emails and co-owner of the company.Topics of investigation:Consumer preference towards the service of FreemarketFX.Preference of digital and its trends.Present digital market strategy of FreemarketFX.2.Secondary researchSources used:Website of FreemarketFX and social mediaOnline reports, blogs, and articles which are related to the financial industry and audiences.The sources of research are based on accessing the internet (Kothari et al., 2004). The implementation of primary methods is done through online sources for example emails and the online survey. The secondary methods are accessible through blogs, reports, and articles.The insight of the company is provided by Facebook. The digital technologies in the report are based on the research of an industry and its primary research. Target AudiencesThe primary data includes interviews of two potential clients through emails and interview of theco-owner. The secondary data is collected through online reports, website of the company, andis used to determine the target audience and personas of the company (Eccles et al., 2012)
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