DIGITAL MARKETING RESEARCH.

Added on - 22 Sep 2019

  • 26

    pages

  • 6265

    Words

  • 89

    Views

  • 0

    Downloads

Showing pages 1 to 6 of 26 pages
Running Head: DIGITAL MARKETING RESEARCHDigital Marketing ResearchA ReportStudent Name:Student ID:Course Name:Course ID:Faculty Name:University Name:
Table of ContentsExecutive Summary.........................................................................................................................3Introduction......................................................................................................................................4Research Methodology....................................................................................................................4Target Audiences.............................................................................................................................5Evolution of digital technologies relevant to the target audiences..................................................91.Mobile phones......................................................................................................................92.Social networking sites.......................................................................................................103.Review websites.................................................................................................................114.Internet banking......................................................................................................................115.Virtual currencies...................................................................................................................12Impact of digital technologies on Target Audiences.....................................................................121.Impact of mobile phone on Target audience......................................................................122.Impact of social sites on target audience............................................................................133.Impact of review sites on target audience...........................................................................134.Impact of Internet banking on target audience...................................................................145.Impact of Virtual currencies on target audience.................................................................14Digital technologies & its impact on Industry Locally & Globally...............................................151.Strength...............................................................................................................................152.Weakness............................................................................................................................153.Opportunity.........................................................................................................................164.Threat..................................................................................................................................16Local SEO..................................................................................................................................17Local Advertising.......................................................................................................................17
Future trends which impact the industry.......................................................................................181.Big data...............................................................................................................................182.Curate Content Marketing..................................................................................................193.Real-time customer personalization...................................................................................194.Wearable technology..........................................................................................................205.New currencies...................................................................................................................21Conclusion.....................................................................................................................................21References......................................................................................................................................23
Executive SummaryThe FreemarketFX comes within the financial industry and it provides unique scheduledexchange that helps the consumers to exchange the currency at mid-rate. The company bringstogether the consumers in a single exchange window and provides opportunity to match thecurrency. The purpose of this paper is to understand the impact of digitalization on the companyand its target audience. The impact will be studied through two research methodologies thatinclude primary and secondary research. The target audience will be assessed using the primaryand secondary data. The primary data is collected through interviews with potential clients andco-owners. The secondary data is collected from online reports, blogs and articles. The evolutionof digitalization includes advancements in mobile phones, social media sites, review sites,internet banking, and virtual currencies. The impact of these elements on the target audience willbe understood. The SWOT analysis has been done to evaluate the internal and external positionof the company. The future trend which impacts on the company includes big data, curatecontent marketing, real-time customer personalization, wearable technology, and new currency.The study has reached to the understanding that the impact of digitization is substantial on theselected company and its customers. The company needs to take calculated approach inmanaging the client using the technology.
IntroductionIn this present paper, we will research the impact of digital marketing. The Company name isFreemarketFX. The paper also describes the research methodology, target audience, evolution ofdigital technology which is related to the target audiences, and impact of digital marketing,digital technologies and its impact locally and globally. The future trends which impact audiencewithin the industry have been studied. The FreemarketFX provides unique scheduled exchangeopportunity to the client to transact at the mid-market rate and it is incorporated in 2010 in theUnited Kingdom (FreemarketFX et al., 2016). The company allows the clients to optimize tomatch currency. The company provides exchange at periodic intervals with the one scheduledexchange at midday. If the exchange is not matched then the buyer gets the benefits from marketbuying power. The subsequent chapters ahead discuss the various aspects related to the areaunder study.Research MethodologyThe various digital marketing related researchers in the finance industry are described in thispaper. The primary research is used to collect the information through survey and interviews(Kumar et al., 2005). The data is collected through secondary research from articles, onlinereports, and blogs. The data is collected to explain the trends of digitalization in the financeindustry, and target audience of FreemarketFX is identified. The types of research are explainedbelow:1.Primary researchSources used:
The survey is conducted for analyzing the digital trend through the social media page ofFreemarketFX. The total respondents were 30. The Microsoft excel tool is used to calculatethe total respondents of United Kingdom. The interviews are conducted for potentialinvestors through emails and co-owner of the company.Topics of investigation:Consumer preference towards the service of FreemarketFX.Preference of digital and its trends.Present digital market strategy of FreemarketFX.2.Secondary researchSources used:Website of FreemarketFX and social mediaOnline reports, blogs, and articles which are related to the financial industry andaudiences.The sources of research are based on accessing the internet (Kothari et al., 2004). Theimplementation of primary methods is done through online sources for example emails andthe online survey. The secondary methods are accessible through blogs, reports, and articles.The insight of the company is provided by Facebook. The digital technologies in the reportare based on the research of an industry and its primary research.Target AudiencesThe primary data includes interviews of two potential clients through emails and interview of theco-owner. The secondary data is collected through online reports, website of the company, andis used to determine the target audience and personas of the company (Eccles et al., 2012)
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document