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Enhancing Competitive Advantage through Customized Strategy and Digitalization

   

Added on  2019-09-22

26 Pages6156 Words455 Views
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FreemarketFXDigital Marketing Research
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Table of ContentsExecutive Summary.........................................................................................................................3Introduction......................................................................................................................................4Research Methodology....................................................................................................................4Target Audiences.............................................................................................................................5Evolution of digital technologies relevant to the target audiences..................................................91.Mobile phones......................................................................................................................92.Social networking sites.......................................................................................................103.Review websites.................................................................................................................114.Internet banking......................................................................................................................115.Virtual currencies...................................................................................................................12Impact of digital technologies on Target Audiences.....................................................................121.Impact of mobile phone on Target audience......................................................................122.Impact of social sites on target audience............................................................................133.Impact of review sites on target audience...........................................................................134.Impact of Internet banking on target audience...................................................................145.Impact of Virtual currencies on target audience.................................................................14Digital technologies & its impact on Industry Locally & Globally...............................................151.Strength...............................................................................................................................152.Weakness............................................................................................................................153.Opportunity.........................................................................................................................164.Threat..................................................................................................................................16Local SEO..................................................................................................................................17Local Advertising.......................................................................................................................17Future trends which impact the industry.......................................................................................181.Big data...............................................................................................................................182.Curate Content Marketing..................................................................................................193.Real-time customer personalization...................................................................................194.Wearable technology..........................................................................................................205.New currencies...................................................................................................................21
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Conclusion.....................................................................................................................................21References......................................................................................................................................23
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Executive SummaryThe FreemarketFX is a unique schedule exchange which provides the consumers for exchanging the currency at mid rate, and it lies under the financial industry. The research methodology includes primary and secondary research which helps to analyze the impact of digitalization on the company. The target audience includes primary and secondary data. The primary data is collected through interviews with potential clients and co-owners. The secondary data is collected from online reports, blogs and articles. The evolution of digitalization includes a mobile phone, social media sites, review sites, internet banking, and virtual currencies and its impacts are on target audience by creating the awareness about the services. The SWOT analysis is done to evaluate the internal and external position of the company. The future trend which impacts on the company includes big data, curate content marketing, real-time customer personalization, wearable technology, and new currency.
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IntroductionIn this present paper, we will research the impact of digital marketing. The Company name is FreemarketFX. The paper also describes the research methodology, target audience, evolution of digital technology which is related to the target audiences, and impact of digital marketing, digital technologies and its impact locally and globally, and future trends which impact audience industry. The FreemarketFX is the unique scheduled exchange which provides the opportunity totransact at the mid-market rate and it is incorporated in 2010 in the United Kingdom (FreemarketFX et al., 2016). The company allows the clients to optimize to match currency. The company provides exchange at periodic intervals with the one scheduled exchange at midday. It the exchange is not matched then the buyer gets the benefits from market buying power. Research MethodologyThe various digital marketing related researchers in the finance industry are described in this paper. The primary research is used to collect the information through survey and interviews (Kumar et al., 2005). The data is collected through secondary research from articles, online reports, and blogs. The data is collected to explain the trends of digital in the finance industry, and target audience of FreemarketFX is identified. The types of research are explained below:1.Primary researchSources used:The survey is conducted for analyzing the digital trend through the social media page of FreemarketFX. The total respondents were 30. The Microsoft excel tool is used to calculate
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the total respondents of United Kingdom. The interviews are conducted for potential investors through emails and co-owner of the company.Topics of investigation:Consumer preference towards the service of FreemarketFX.Preference of digital and its trends.Present digital market strategy of FreemarketFX.2.Secondary researchSources used:Website of FreemarketFX and social mediaOnline reports, blogs, and articles which are related to the financial industry and audiences.The sources of research are based on accessing the internet (Kothari et al., 2004). The implementation of primary methods is done through online sources for example emails and the online survey. The secondary methods are accessible through blogs, reports, and articles.The insight of the company is provided by Facebook. The digital technologies in the report are based on the research of an industry and its primary research. Target AudiencesThe primary data includes an interview of two potential clients through emails and interview of co-owner. The secondary data is collected through online reports, website of the company, andSocial media web page is used to determine the target audience and personas of the company (Eccles et al., 2012) Primary Persona: Kate
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