FreemarketFX. Digital Marketing Research. Table of Cont

Added on - 22 Sep 2019

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FreemarketFXDigital Marketing Research
Table of ContentsExecutive Summary.........................................................................................................................3Introduction......................................................................................................................................4Research Methodology....................................................................................................................4Target Audiences.............................................................................................................................5Evolution of digital technologies relevant to the target audiences..................................................91.Mobile phones......................................................................................................................92.Social networking sites.......................................................................................................103.Review websites.................................................................................................................114.Internet banking......................................................................................................................115.Virtual currencies...................................................................................................................12Impact of digital technologies on Target Audiences.....................................................................121.Impact of mobile phone on Target audience......................................................................122.Impact of social sites on target audience............................................................................133.Impact of review sites on target audience...........................................................................134.Impact of Internet banking on target audience...................................................................145.Impact of Virtual currencies on target audience.................................................................14Digital technologies & its impact on Industry Locally & Globally...............................................151.Strength...............................................................................................................................152.Weakness............................................................................................................................153.Opportunity.........................................................................................................................164.Threat..................................................................................................................................16Local SEO..................................................................................................................................17Local Advertising.......................................................................................................................17Future trends which impact the industry.......................................................................................181.Big data...............................................................................................................................182.Curate Content Marketing..................................................................................................193.Real-time customer personalization...................................................................................194.Wearable technology..........................................................................................................205.New currencies...................................................................................................................21
Conclusion.....................................................................................................................................21References......................................................................................................................................23
Executive SummaryThe FreemarketFX is a unique schedule exchange which provides the consumers for exchangingthe currency at mid rate, and it lies under the financial industry. The research methodologyincludes primary and secondary research which helps to analyze the impact of digitalization onthe company. The target audience includes primary and secondary data. The primary data iscollected through interviews with potential clients and co-owners. The secondary data iscollected from online reports, blogs and articles. The evolution of digitalization includes amobile phone, social media sites, review sites, internet banking, and virtual currencies and itsimpacts are on target audience by creating the awareness about the services. The SWOT analysisis done to evaluate the internal and external position of the company. The future trend whichimpacts on the company includes big data, curate content marketing, real-time customerpersonalization, wearable technology, and new currency.
IntroductionIn this present paper, we will research the impact of digital marketing. The Company name isFreemarketFX. The paper also describes the research methodology, target audience, evolution ofdigital technology which is related to the target audiences, and impact of digital marketing,digital technologies and its impact locally and globally, and future trends which impact audienceindustry. The FreemarketFX is the unique scheduled exchange which provides the opportunity totransact at the mid-market rate and it is incorporated in 2010 in the United Kingdom(FreemarketFX et al., 2016). The company allows the clients to optimize to match currency. Thecompany provides exchange at periodic intervals with the one scheduled exchange at midday. Itthe exchange is not matched then the buyer gets the benefits from market buying power.Research MethodologyThe various digital marketing related researchers in the finance industry are described in thispaper. The primary research is used to collect the information through survey and interviews(Kumar et al., 2005). The data is collected through secondary research from articles, onlinereports, and blogs. The data is collected to explain the trends of digital in the finance industry,and target audience of FreemarketFX is identified. The types of research are explained below:1.Primary researchSources used:The survey is conducted for analyzing the digital trend through the social media page ofFreemarketFX. The total respondents were 30. The Microsoft excel tool is used to calculate
the total respondents of United Kingdom. The interviews are conducted for potentialinvestors through emails and co-owner of the company.Topics of investigation:Consumer preference towards the service of FreemarketFX.Preference of digital and its trends.Present digital market strategy of FreemarketFX.2.Secondary researchSources used:Website of FreemarketFX and social mediaOnline reports, blogs, and articles which are related to the financial industry andaudiences.The sources of research are based on accessing the internet (Kothari et al., 2004). Theimplementation of primary methods is done through online sources for example emails andthe online survey. The secondary methods are accessible through blogs, reports, and articles.The insight of the company is provided by Facebook. The digital technologies in the reportare based on the research of an industry and its primary research.Target AudiencesThe primary data includes an interview of two potential clients through emails and interview ofco-owner. The secondary data is collected through online reports, website of the company, andSocial media web page is used to determine the target audience and personas of the company(Eccles et al., 2012)Primary Persona: Kate
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