MKT-607 - Digital Marketing Strategies

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MKT-607
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Digital marketing strategies for our division
Based on the plans to change the organization's marketing strategy, some of the promotional
budget acquired from corporate headquarters will be used in the establishment of various digital
marketing platforms and strategies. The decision to enter into digital marketing for the
organization was arrived at due to several reasons. The first reason is the need for customer
expansion (Todor, 2016). Through digital marketing, the organization will be able to reach out to
a broad customer base. We need to earn people's trust through the direct interaction facilitated by
the different digital platforms between the customers and the organization officials. Also, the
company chooses to carry out digital marketing to minimize the cost of carrying out marketing
activities, which is being incurred by the use of traditional marketing strategies.
Digital marketing strategies to promote organizational growth
To encourage the growth of our organization various digital marketing strategies applied will
include;
Introduction of bloggers .The bloggers will take the role of marketing various products through
various blogs posted on different platforms.
Optimization of various Search engines. The organization can work towards improving and
revenging its website. Optimization can be done by adding keywords relating to the
organization's products. The process will give the site a higher rank, hence more people and
organizations will become familiar with our products (Järvinen & Karjaluoto, 2015).

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Use of Facebook, Instagram, and twitter adds. By the use of these platforms, the organization
will be able to minimize the cost of carrying out advertisements while at the same time reaching
out to many customers who use these platforms.
Consider factors including B2B versus B2C in the target market, digital media, analytics,
exposure, and costs.
There are several factors influencing business to business versus business to the consumer while
carrying out digital media marketing activity. While practicing B2C digital marketing, the
organization must consider the pricing and promotion of its goods. On the other, while carrying
bout B2B digital marketing, the organization has to consider the divertive demand and fewer
number of customers. The reason behind this is the existence of a large customer base while
marketing for consumers as compared to marketing for business. While carrying out digital
marketing for B2C and B2B, it's important to consider analytics, exposure, and costs. The reason
is due to the keen understanding existing between B2B as compared to B2C.
Influence of the divisions entire promotional strategy through introduction of digital
media
The introduction of digital marketing with an aim of promoting the organization's products will
affect the division’s entire promotional strategy. However, through the application of the five
elements of promotional mix the organization can come up with a clear strategy of allocating
resources among all the five elements. These elements include; public relations, advertising,
direct marketing, sales promotions, and sales promotions. Adoption of digital marketing will
shift some of the promotion mixes to the newly established online marketing platforms. Those