Benefits and Disadvantages of IT and Online Platforms in Ecommerce Companies

Karma Group

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................2
MAIN BODY........................................................................................................................................2
CONCLUSION.....................................................................................................................................7
REFRENCES........................................................................................................................................8
INTRODUCTION
Ecommerce companies in today’s dynamic business world and high space of
competitive environment among brands are highly using online platforms, digital media

services and relative IT infrastructure to gain strong position. Kagon.com is one of the most
highly used ecommerce company used by people in Australia who is enhancing its global
position with vital use of IT infrastructure and digital marketing platforms where varied
segments of customers can be reached. Report explains various parameters of benefits and
disadvantages through IT and online platforms use in business, which impacts their working
abilities within management and also profitability arenas and goodwill attainment.
MAIN BODY
Ecommerce companies worldwide have been lately upgrading their use of technology
in their businesses to reach high end global goodwill by delivering high quality services to
customers and bringing large profitability in business operations. Online business highly
brings customers close to company websites where they can shop easily from portfolio of
innovative products and services through which they can render strong goodwill. Technology
assists sales and is solutions in companies through which product selling is facilitated on
various aspects where brands can gather efficient sales structure and functional supply chains
which will determine futures relative promotion and customer’s attentive handling services.
Kagon.com is one of the most preferred e-commerce company offering electronics,
consumers appliances, fitness and fashionable tools through which it is vitally used by
people. Kagon.com company has been focusing to inbuilt technology in business framework
where strategies to bring customers close to company websites through online advertising is
the main inbuilt business expansion strategy. IS solutions and innovatively using technology
in all fundamental business decisions evolve overall company business functions as digital
marketing plays an effective role in reaching large customers worldwide. Kagon.com has
been foremost using internet platforms and website networking systems to facilitate
customers a strong innovative shopping experience where they can directly use online
services of delivery and ordering products.
Literature Review:
As per the views of Bommannavar, Krishnan and Shahedha,(2019) e-commerce have
various types of business types such as Business to consumer (B2C), Consumer to consumer
(C2C) , business to government which highly differ from B2B ecommerce platform which is
strongly innovative and brings businesses close to each other. It can be understood as
commercial transaction with business to business companies in an industry where technology