Practical Digital Marketing Strategies for Effective Communication

This presentation discusses practical digital marketing strategies like SEO, PPC, content marketing, social media marketing, affiliate marketing, marketing automation, and email marketing for effective communication. It also includes examples of how Tesco uses content marketing, social media marketing, and marketing automation. The presentation is useful for students studying digital marketing or anyone interested in learning about effective communication through digital marketing.

Use Of Digital Marketing In A Specific
Communications Strategy
• Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing

Digital Marketing- It is explained as the process of
planned action and this helps management for complete of
all work in a proper manner. With planned actions and
activities all goals are completed according to the online
perspective and this is used for manage task according to
current organizational goals.

Click to add picture
Content Marketing
Content Marketing- Content marketing is
identified as one of the most appropriate method
and this helps to formulate, distribute and share the
different perspectives related with business.
Content marketing is used by Tesco for
demonstrate the IMAGES related with products.

Social Media Marketing
Social Media Marketing-
Globalisation generate policies and
due to this most of the organisation
are performing work at a similar
level. Videos and image both are
important factor which induce
through social media marketing.

Marketing Automation
MA- The marketing automation model is
used by TESCO for improving the
performance of sales department and this
define that the motive of complete all
work in a proper manner. This aid Tesco
to improve overall efficiency through
maximize internal and external factors of
business. Club Card is an example of
Tesco marketing automation factor.

RANKING
Content Marketing help in following ways.
Promote the product through use of content.
To induce quick social media factors.
Social Marketing help in following ways.
Through demonstrate visual content related with company product.
This offer to approach large audience.

Summary
With comprehend of the above show, this is presumed that
computerized showcasing is distinguished as quite possibly the
main apparatus for existing business to play out their business in a
global market. As per the viewpoint of correspondence advanced
devices and system support the executives to produce two way
association.

References
Hanlon, A., 2018. Digital marketing: Strategic planning & integration. Sage.Tapp, A., 2014.
Principles of Direct Database & Digital Marketing. Pearson Education.
Pandey, N., Nayal, P. and Rathore, A.S., 2020. Digital marketing for B2B organizations: structured literature
review and future research directions. Journal of Business & Industrial Marketing.
Mogaji, E., Soetan, T.O. and Kieu, T.A., 2020. The implications of artificial intelligence on the digital marketing
of financial services to vulnerable customers. Australasian Marketing Journal, pp.j-ausmj.
Malar, P.J.M.A.J., 2016, March. Innovative digital marketing trends 2016. In 2016 International Conference on
Electrical, Electronics, and Optimization Techniques (ICEEOT) (pp. 4550-4556). IEEE.