Practical Digital Marketing: Use Of Digital Marketing In A Specific Communications Strategy

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London
Digital Marketing- The term digital marketing is explained as a set of planned actions and activities
which is performed online to achieve the specific business goals and objectives. In simple terms, Digital
marketing refers to perform constant actions at the right time through use of appropriate online channel. The
primary purpose of digital marketing is to enhance revenue and also to improve to generate better
relationship with the stakeholders by use of digital tools and mediums. Further, Digital marketing
communication tools also essential for organization and it undertake different factors including the display
advertisement, pay-per click advertising, search engine optimization, etc. In the present scenario, digital
marketing will help to generate more interest of audience in organizations through transfer all essential
information in an appropriate and quick manner.

SEARCH ENGINE OPTIMIZATION (SEO)
SEO- Search Engine Optimization is the full form of SEO and
it is defined as a process of planning, inducing and outlining the
steps which is designed for improving the search engine
rankings. In simple terms, SEO is a tool that helps organisation
for follow and implement the techniques which is used for
generating more effective and systematic traffic on the company
website. From the perspective of communication, SEO consider
to use the information that is essential for customer to manage
the work in a proper manner. The most important element of
SEO is to assemble the website content in an unique manner
especially, to demonstrate information which is essential for
customer. Moreover, this also helps customer for easily identify
about the products which is required by them to fulfil their needs
and wants.