Use of digital marketing strategies on the performance of organisation

Research Proposal Form
Section One: Research title, aim, objectives, questions
Title or working title of research project
(in the form of a research aim, objectives and/or questions)
Title : Use of digital marketing strategies on the performance of organisation
Introduction
This report is aiming to identify the use of digital marketing strategies on performance of organisation.
Digital marketing is the process of promoting products and services through digital media channels. This
helps organisation in increasing their growth opportunities and developing customer base. Digital media
channels are used by organisation for increasing their profitability and revenues. Digital marketing is the
achievement of marketing objectives while using of digital technologies and media (Aliu, Oni, and Umar,
2021). There are various digital media channels which helps in attracting customers and promoting their
products and services. Some of them are content marketing, search engine optimization, email marketing,
social media marketing and video marketing etc. these all helps the organisation in enhancing their
customer base and developing more and competing with their competitors in market. On the other hand,
digital marketing helping the customers in sharing their reviews and communicating with customer
eexecutives to solve their problems. By this customers can give proper feedbacks to the organisation as
well. The organisation selected in this report is McDonalds. It is one of the American fast food company
which was founded in the year 1940 and it is serving in more than 38,700 location in all over the world.
This report includes researcher aims and objectives. Then it includes research rationale and further there is
methods which is being used fro collecting information.
Research aim: “To identify the use of digital marketing strategies on the performance of organisation" A
study on Mc donalds.
Research project objectives
 To determine the concept of digital marketing in an organisation.
 To analyse various digital marketing strategies used in McDonalds for enhancing their performance.
 To examine the challenges faced by managers while using digital marketing strategies in organisation.
Research Project questions
 What do you understand by the concept of digital marketing in an organisation.
 What are the various digital marketing strategies used in McDonalds for enhancing their performance.
 What are the challenges faced by managers while using digital marketing strategies in organisation.

Section Two: Reasons for choosing this research project
Reasons for choosing the project
The reason for choosing this topic is that now a days digital marketing is most important fro the businesses. This helps
the organisation in increasing their promotion of products and services in front of customers. Further this helps the
organisation in making customers aware about their products. Further, there are certain digital marketing strategies
which develops their customer base and helps in increasing their productivity and efficiency as well. While
conducting this research, researcher will be able to conduct primary and secondary research both for collecting data
and information (Burrell, Finch, and Bovell, 2021). Further, this helps in enchaining some of the knowledge and skills
like communication skill and decision making skills. As by having these skills, the researcher will be able to develop
his knowledge and this will helps them in personal and professional development. This helps the researcher in getting
more knowledge about a particular topic. Researcher is using primary and secondary method to collect data and
information. Organisation is developing their growth opportunities through various promotions and thus this will be
resulting in increasing profitability of organisation.
Section Three: Activities and timescales
Activities to be carried out during the research project
(e.g. research, development and analysis of ideas, writing, data collection, numerical analysis, tutor
meetings, production of final outcome, evaluation, writing the report):
How long this will take:

Milestone one: LO2
Target date (set by tutor): 16/01/2020
Milestone two: LO3
Target date (set by tutor): 24/01/2020
Section Four: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your areas of research
will cover:
Research approach: Research approach is consisting of two types. These are inductive approach and deductive
approach. As in this particular research, researcher is making use of inductive approach which helps in
analysing a hypotheses of a particular research ( .Juwaini, 2021). This approach is helpful in achieving research
aims and objectives in most effective manner and also within a specific time period. This approach is bringing
true outcomes and reliable data and information.
Research design : Research design is consisting of various types of designs which are case study, focus groups,
surveys and interviews etc. as in this particular research, the researcher is making use of survey and literature
review which helps them in gaining accurate and true information. This helps them in gaining in depth