Digital Marketing Strategy for Marks and Spencer
VerifiedAdded on 2022/12/29
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AI Summary
This report discusses the digital marketing strategy used by Marks and Spencer, a British multinational retailer. It covers the overview of the digital marketing process, creation and analysis of the digital marketing campaign, linking digital business with the digital marketing strategy, formulating objectives, and developing an implementation plan. The report also provides insights into the target market and the importance of digital marketing for brand recognition and sales growth.
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