Digital Business: Overview of TESCO with USP, Digital Marketing Principles, and Growth Engines

Digital
Business

Content
 Introduction
 Overview of TESCO with USP
 Digital marketing principles
 Different growth engines
 Digital marketing campaigns
 Difference between online VS traditional competitors
 Conclusion
 References

Digital business is a process of dealing in the
technology which relates with the online
platform
to create new values and trends in business
models, the experiences of customer and the
core operations related activities. Digital
business involves the activities which are
concerns with online payment transactions,
online servicing related to product and
exploring new business models through
digital strategy.
Introduction

Overview of TESCO with USP
 Tesco is a British multinational retailing industry which deals in the
product like clothing, electronics, furniture's and all the general
merchandise related products ,headquarter is in
 Welwyn garden city, England and its considered to be the third
largest retailer in the world and the ninth largest in the world
measured by revenues. CEO of Tesco is Ken Murphy.