Digital Marketing Strategy for Volvo: Care by Volvo Campaign

Digital Marketing
Strategy

Table of Contents
INTRODUCTION................................................................................................................................3
Situation Analysis.............................................................................................................................3
Digital Business and Digital Marketing Strategy..............................................................................4
Objectives........................................................................................................................................4
Implementation Plan.......................................................................................................................5
Budgeting.........................................................................................................................................6
Measurement of Plan......................................................................................................................6
CONCLUSION...................................................................................................................................7
REFERENCES.....................................................................................................................................8

INTRODUCTION
Digital marketing strategy involves different decision and actions that organisation
undertake in relation with digital marketing. Volvo is a Swedish multinational company that was
founded in 1927 and headquartered at Gothenburg, Sweden. Volvo operates in automotive
industry and products of trucks, buses, construction equipment, marine and industrial engines,
financial services and product related services. This report is based on digital campaign of Volvo
for subscription of Volvo cars. This strategy allows customers to get a 30 day trial with
insurance. Campaign named ‘Care by Volvo’ allows customers to choose a Volvo car try it for 30
days with insurance. This is an alternative for leasing or buying a brand new car for a monthly
fee.
Digital Marketing Process
Research- Volvo needs to undertake research for identifying suitable platforms for digital
marketing.
Digital marketing strategy- This is creating digital marketing strategy of the business.
Design and production- Designing and producing digital marketing and content to be delivered
through digital marketing.
Launch and connect- Implementing and launching content on different sites to connect with
potential customers.
Deliver and convert- This involves generating conversion, this means converting audience into
customers of Volvo Ghotbifar, Marjani and Ramazani, (2017).
Digital Marketing Plan
Situation Analysis
SWOT Analysis