Practical Digital Marketing: Importance, Examples, and RACE Model

BMP3006 : - Practical Digital
Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Explanation of Marketing............................................................................................................3
Explanation of Marketing mix and where the communication mix fits......................................3
Explanation of Digital Marketing................................................................................................5
Explanation of Social Media Marketing......................................................................................5
Importance of digital marketing and social media marketing to contemporary businesses........5
PART 2............................................................................................................................................6
Two Examples of social media contents that really work...........................................................6
RACE Model of digital marketing with effective campaign screen shot....................................7
Effectiveness of Social-Media content........................................................................................8
CONCLUSION................................................................................................................................9
REFERENCE.................................................................................................................................10

INTRODUCTION
Digital Marketing is one of the way and tool with the help of which the company can
easily monitor and track their campaigns and identify whether their campaigns are driving better
result or not. This report will explain the concept of digital marketing, social media marketing
and marketing mix. Further the report will also explain the two social media content of and the
campaign of Tesco company which make them one of best and 2nd largest supermarket of UK.
PART 1
Explanation of Marketing
As per Charted Institute of Marketing, this is one of the techniques by using it the
businesses are able to promote its products and services to the ultimate and targeted audience. In
simple term, marketing is an action which is taken by the company to bring the attention of the
public to their physical goods and services offered (Hanlon, 2018).
For example: Tesco company uses email marketing and social media marketing campaigns to
promote their grocery products and also to increase their brand value.
Explanation of Marketing mix and where the communication mix fits
Marketing Mix
This is a set of actions which is basically uses by the company to promote its single as
well as multiple products and services. This involve:
 Price: This is a value of the product and services which must be standard and relevant to
the products quality and depends on the cost of production and marketing cost.
 Product: This is basically product and service of the company which are ultimately
delivery to the customer such as Tesco company grocery and clothing products.
 Place: This is a point of sale or market where buyer and seller meet with each other in
order to buy and sell the products and services. This can be both online and offline.
 Promotion: This refers to all the activities which is undertaken by the company in order
to promote their goods and services (Buchanan and et.al., 2018).
Communication Mix
This is also known as promotional mix which is used to promote the businesses goods
and services. This involve: