Digital Marketing Strategy

DIGITAL MARKETING STRATEGY
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Table of Contents
INTRODUCTION...........................................................................................................................3
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Digital marketing is a technique through which business can promote their buying and
selling products and services. With the help of using internet and digital technology or by using
digital and social media platforms, it can help business in targeting audience at wider level ad
more customers can be targeted. Darks Woods Coffee is a coffee roaster company, Barista
school band pop-up Cafe which use specialty grade coffee which have different flavours at
cheaper and low prices and are easily traceable by farmers all around the globe. The company
was established in 2013 and through collective knowledge and experts knowledge, it helped
company in building a strong customer base through which they built and maintained their
goodwill and brand image in marketplace. This project report is based on the digital marketing
strategies which are opted by Darks Woods Coffee through which they aim to target audience at
huge level and gain competitive advantage from their operations (Chaffey and Smith, 2017).
Search Engine Optimization (SEO)
It is a marketing technique which helps business in ranking their websites on top. This
refers to organic search which are opposed to links which are sponsored. Search engine
optimization is a tool through which quality and quantity of webpage can be increased and traffic
can also be enhanced through which business can attract more customers. SEO helps business in
targeting quality traffic and also helps in avoiding payments for ads. This digital media technique
helps business in facing competition using constructive approaches which can attract more
customers and gain more engagement for company website. The benefits of searcg engine
optimisation are as follows:
It helps to reach large number of target customer with just a click. It is the most effective
way of marketing strategies which helps to engage with target customer and make profitable
relationships with them. Search engine optimisation used by dark woods company helps to save
the huge cost spent of different advertising campaign as the company does have to visit
physically the target customer top promote the goods and services of the company. The company
also evaluates the frequency of the customer reach by developing software to evaluate number of
customers. It helps to determine the effectiveness of the promotional tool. Search engine
optimization is the most effective tool by using digital platforms which helps to connects large
number of customer market irrespective of their location. It helps to accomplish sales margin and
profit goals of the business (Dwivedi and et.al., 2020).
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